Facebook Instant Articles are changing how readers consume news and how media publishers use and create content. We've been tracking this new publishing format to shed light on how audiences are interacting with these mobile-friendly articles and how media publishers are reaping the benefits. Find out how Instant Articles reveal users' mobile behaviors and change the game for sharing content.
So how are audiences interacting with this new format? We analyzed 26 of the largest media publishers on Facebook to find everything you need to know.
Interestingly, readers that scroll through less than 10% of the article still share it with their friends and family. This is likely a result of media publishers taking advantage of the format to create effective top-loaded Instant Articles that give away all the critical information in the headline and opening paragraphs.
Our Tips for Creating Facebook Instant Articles
- Your headline needs to be attention-grabbing. Set reader expectations.
- Put all of the critical information at the top of the article - headline and opening paragraph or two. Your average reader won't spend more than 75 seconds reading it, and you want them to either like it or share.
- Don’t neglect the remainder of the article. Your average reader will scroll about 80% of the way in before deciding to share.
- Expect that you'll receive the majority of your views and shares on day 1.
- Monitor the performance of your articles with your audience, see what’s working and what isn’t, and continuously refine how you create and publish Instant Articles.
You May Also Like
Pinterest Influencer Shares 7 Tips for Influencer…
We spoke with the “Pinterest Queen”, Paula Coop McCrory, to get her favorite productivity hacks for making waves on the platform. Considered to be one of the most powerful pinners in the world by BuzzFeed, Paula boasts an audience size of 4.3+ Million Followers on Pinterest.
Facebook Audience Insights and Socialbakers: Your…
Facebook audience insights is the bread and butter of any digital marketing campaign..But building a successful ads campaign is more complicated than simply diving in, as errors and poorly researched decisions can quickly deplete your budget.To be successful, you will need to make the most of the tools available to you. Do you stay native? Or should you branch out and invest in paid solutions for your social media management?Read on to find out: