What has the introduction of Facebook Live meant for Twitter’s Periscope? We looked at 500 of the largest profiles from three categories (companies, celebrities, and media) across Facebook and Twitter to see what the data says about how marketers are using these live streaming tools.
Facebook Live is Growing
Celebrities Increasingly Adopt Facebook Live Over Periscope
Companies Use Facebook Live More Than Periscope
Media Chooses Facebook Live Over Periscope
Why the Change?
Furthermore, Facebook Live is easy to use and exists within the platform. Users have the option to post live without going through an external app. Lastly, Live videos can be easily found and stored on a Page's Timeline. This allows Pages to see more benefits out of their Live efforts long term, unlike videos posted to Twitter.
Data continues to show that Pages are increasingly using Facebook to post live videos. However, marketers should not be discouraged from using apps like Periscope to communicate with their Twitter audience. Instead, social media marketers can use the differences of social media platforms to their advantage, further targeting their content at the right audiences. Rather than shifting from one platform to the next, create a well-rounded approach that includes all of your communities.
We will continue to monitor live streaming trends to see how markets are using them in practice.
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