5 Free Ways To Optimize Your Performance on Social Media

As a social media marketer, you need to be equipped with the right tools to measure your performance, understand what the competition is doing, and know what’s happening in the market. There is a constant challenge to stay informed and have the right data at your fingertips, so where do you turn? Look no further: we have the answer with our latest and greatest free social media resources, designed to answer common questions every marketer is faced with:

1. How do you compare against your key competitors?

If you really want to understand how you’re performing on social, you need to look beyond just your audience and community to find out how you compare with the competition. If you rely on native tools, you’re likely sifting through endless Excel sheets trying to make sense of complex charts – and it’s only on your own performance.

With our free social media benchmarking tool, you can easily see how you compare with your competition on Facebook across the most important metrics. Simply add your own and your competitor’s Pages and receive a custom report within minutes. Getting an understanding of your performance in a competitive context is just that easy.

2. Should you boost your latest Facebook post?

We found that too many companies are spending money on the wrong content when advertising on Facebook. In fact, 44% of all promoted posts perform below average according to each Page’s standards. Not only are you missing out on valuable interactions by promoting the wrong content, you are also:

• Paying 100% higher CPC (cost per click) 
• Paying 18% higher CPM (cost per 1,000 impressions) 
• Getting 4x more negative feedback – lowering your Relevance Score and making it harder and more expensive to reach the same audience

The challenge is that you never know how your audience is going to react to your latest post. Until now. With our revolutionary Facebook post analytics tool, you get a data-backed recommendation indicating whether you should boost your latest post or not based on its organic performance, and you’ll also see how it will perform over the next 3 days. Just insert your Facebook Page to get the insight you need to maximize your budget and get the most from paid post promotion.

3. Where do you find inspiration for new social media content?

Coming up with fresh ideas and amazing campaigns is a challenge for every marketer. With our social media content inspiration tool, you can search through the best performing content on Facebook from the past 7 days by any keyword or combination of keywords. You will never be at a loss for content inspiration again.

4. How do you stay up to date on the latest industry and platform trends?

We have been monitoring social media since 2008, and have the largest social media database of over 10 million social profiles monitored daily across all the major social platforms. With our robust data set, our team of social media analysts created quarterly regional industry insights and platform benchmark reports. These studies give an in-depth perspective of the critical developments happening in specific industries on Facebook, Instagram and Twitter. Get all of these insights with our free social media studies.

5. Stay up to date with the weekly Social Media Minute show

Every Monday, our founder and executive chairman Jan Rezab releases a new Social Media Minute, covering the very latest, up-to-the-moment trends in social media marketing. Get the story behind the most important developments in social media, advice for data-driven marketers, and how to take advantage of what’s happening in the industry.

The Takeaway

We’ve created a number of free social media management tools and social media studies to keep you up to date and help you improve your social media performance. If you’re thinking about going beyond native tools, we have some helpful tips to convince your boss to invest in social media.

And if you are ready to see what a fully featured social media analytics solution can do, try Socialbakers Analytics free for 14 days!