Every month, Pinterest is accessed by over 150 million people, 55% of whom use the platform specifically to find or shop for products. This offers great potential for marketers to creatively display their products to an already engaged audience that are willing to buy. We've reviewed the most relevant Pinterest updates of 2016 to help you thrive on the platform.
1. App and Website Redesign
2. Buyable Pins Available on Pinterest’s Website
3. New Formats for Promoted Posts
4. Simplified Notifications and Inbox
5. Explore Section
6. Native Video
You May Also Like
Why Knowing Your Target Audience Is Key in…
As a digital marketer, you're likely convinced you know your target audience inside and out. But how often do you do a data-based audience research? If your answer is "rarely," it's time you look deeply into cross-channel audience data, as this is the only way to make your content marketing efforts successful.
Facebook Algorithm and Organic Reach: Everything…
The January Facebook News Feed overhaul sent social media marketers into a panic. The update, which is set to prioritize content from personal network and only those posts from brands and publishers that spark meaningful engagement, left many thinking the days of organic reach on Facebook may be over. But while it might be a bit more challenging now to organically surface in the News Feed, it's surely not impossible - you just need to know how to start a relevant conversation with your audience.