Every year, hundreds of social media conferences are being held all around the globe. As a social media professional, you have likely considered joining some of them, be it as an attendee or a speaker. Read on to discover 8 reasons why attending conferences is a perfect opportunity to grow - both for you and your company.
In order to keep up with the ever-evolving social media landscape, you need to have a number of resources at your fingertips. Social media conferences are a great opportunity to expand your know-how, and meet fellow professionals and have fun along the way.
The Benefits of Joining a Conference as an Attendee
1. Get Ahead of The Game
With social media platforms releasing new features nearly every day
, it's imperative that you are aware of what’s happening so you can stay ahead of the game. One of the most important benefits of joining a conference is that you get the chance to learn about the latest industry developments. The valuable information you'll get during a conference will allow you to optimize your social media strategy and, ultimately, improve your results.
2. Broaden Your Knowledge
Whether you’re taking part in workshops or joining a speaker session, there are always new things you can learn. The educational aspect of attending a conference can expose you to a variety of new viewpoints and challenge existing ways of conducting business. For example, you might find out that some of your best practices can be improved. Sharing ideas and experiences with other attendees will help bring these to light and help you discover new creative ideas.
Interacting with fellow participants is not only about exchanging information, but also about building your professional network. Conferences are a great (and often the only) opportunity to meet CEOs, CMOs, and high-level managers representing the world's leading companies. You can also make networking beneficial for your own company by finding new advocates or employees.
4. Raise Brand Awareness
Conferences provide a unique space to leverage and promote your business. After all, you get to spend time with hundreds of professionals in the same field who are interested in hearing about your company. This can help to enhance your company's image, as joining conferences proves you're staying up-to-date with the most recent industry developments.
5. Enjoy Professional Time-off
Keep in mind the old proverb, ‘all work and no play makes Jack a dull boy’. Industry conferences not only provide the chance to hear from the world's leading experts or support your branding efforts, but they also offer additional, less formal attractions and activities. Participating in tours, dinners or after-parties are a great way to relax and get to know other attendees in an unofficial atmosphere.
The Benefits of Joining a Conference as a Speaker
6. Learn Valuable Skills
Preparing a high-quality presentation and delivering it to hundreds of people is a real challenge. Those who undertake it can develop useful skills, such as critical thinking, public speaking, and confidence-building. All these abilities are invaluable in the business environment and will greatly contribute to your professional growth.
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7. Establish A Personal Brand
Speaking at a conference is a great way to stand out. Not only that - you can position yourself as an expert in the field and build a recognizable personal brand. Just think, it could open the door to other possibilities, such as contributing to a publication or from speaking at a local conference to giving a speech at a global event. Sounds good, doesn't it?
8. Generate Leads
Even though conferences are usually not meant to be trading venues, they are a good opportunity to promote (and possibly sell) your products and services. Since conferences are frequently attended by business professionals looking to find new solutions for their companies, there's a big chance you might find new clients in a context that doesn’t feel too salesy.
Participating in a conference is an extremely rewarding experience, both as an attendee and speaker. You get to learn about the latest news in your respective field and collaborate with peers - conferences offer everything you need to develop as a professional. And if this blog has encouraged you to attend or speak at an event, then you can’t miss out on the world's largest social media conference
! Join us and meet the best in social media at Engage Prague, May 17th - 19th.