Facebook has become the Swiss Army knife of social media platforms. The blue giant's latest update is the introduction of a new Jobs feature. Now companies can easily incorporate Facebook into their hiring strategy so job seekers can be found! Find out how Facebook is tapping into the job market and what this means for competing social media platforms.
TakeawayThe billion dollar social media company seems to be swallowing up the best pieces of other platforms. From the introduction of Stories in Messenger, to live streaming video, we can clearly see that Facebook is becoming the go-to place for everything. What makes these updates dangerous for competing platforms is the sheer size of Facebook's audience. If users will have everything they need on a single platform (plus more companies and more friends) they will likely consolidate their social activities in one place.
In light of this event, Facebook will no longer be a space dedicated to just "friends". Instead, your work, family and friends will all co-exist on the same platform. It's already happening! For example, Facebook is changing the game with Workplace, an intranet service offered to companies that resembles the platform we know and love. Facebook no longer has to solely rely on ads for revenue, they can expand their workplace efforts, shifting from selling media space to services. We can only imagine that Facebook will continue to roll out more features targeted at the job market to meet companies' demand.
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