Facebook’s advertising platform has become crucial for digital marketers. It provides effective and narrow targeting, is successful for lead generation, ROI, and its pixel tracking enables you to directly measure your results. However, despite its versatility, often you find your efforts fail. We narrowed down 5 reasons why your Facebook Ads are not converting.
Audience targeting issues
Failing to continuously test ads
Start on the ads level, as this is very simple for building multiple ad tests. You can try using different images and copy, but you do not have to stop there. We already mentioned that on an ad set level, A/B audience testing is key; you can test different bidding options, scheduling times, and call-to-actions (CTA).
Losing at the bidding process
When it comes to calculating the bid, only you know the value of your conversion. Take a variety of factors into consideration. For instance, it is not only about the production and shipping costs, it’s also important to give value to less tangible returns such as customer loyalty. The bid is not where you should be saving costs.
Measuring the wrong insights
The drop-off point on your website
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