Are you one of the many marketers who still believe that the more you post on Facebook, the better engagement you will receive? We looked into the data to separate myth from reality.
It’s hard to believe that Facebook has been a marketing platform for nearly 10 years. And while the platform grew exponentially to billions of users, a lot has changed for marketers in that time
For example, many marketers still believe that the more you post, the better engagement you will receive. While this seems logical, it’s not the case.
Data suggests that actually, the more you post on Facebook, the lower your engagement rates may be, especially for companies with a small following. For example, companies with fewer than 10,000 followers that post more than 60 times a month receive 60% fewer clicks per post than those companies that post 5 or fewer times a month.
We recommend marketers focus on the quality of their content, not the quantity. This will help you save time while helping you maintain a loyal following. Don’t overwhelm your audience with a high volume of content on Facebook, and be selective about what you’re publishing and promoting. Bottom line: spend more time on creating better content, and less time creating a lot of content.
Get the full story in the new ebook we created in cooperation with HubSpot, 24 Facebook Marketing Myths. We cover ads, organic search, PPC, video, and much more. Equip yourself with the latest data-backed facts.