Although influencers are known to be extremely effective at generating ROI for companies on social, many marketers don't take advantage of their ability to reach niche audiences. In addition, companies often struggle to identify the right influencers that align with their brand image and are effective at making marketing feel less like marketing.
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1. Use Socialbakers Listening
2. Use Socialbakers Content Inspiration
3. Use Socialbakers Analytics
By leveraging Analytics you’ll be able to measure their posting frequency and times, and uncover how well their content performs and when their audience engages with it most. It will also allow you to see if the influencer’s tone of voice aligns with the language of your company.
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