Social media management is a growing profession which means we can expect to see a surplus of new jobs popping up in the next few years. As companies increase their social media budget we can be sure that CMOs will be looking to equip their social department with more team members. If there ever was a good time to assemble a well rounded team that can accomplish social media greatness - it’s now. Find out which positions you should be hiring for and why.
Social Media ManagerA social media manager is the captain of the ship and is responsible for guiding other members of the social team. As the title suggests, a social media manager - manages. This person often ensures that social media tactics are aligning with business goals that have been set by higher management. To prove that social investments are worthwhile, it's absolutely essential to have someone on board that can report on the effectiveness of social media campaigns.
At the same time, a social media manager often provides creative direction for the team and is able to make executive decisions based on analysis. More importantly, a person in this position holds the purse strings and enforces a strategy for how the budget should be allocated across social media platforms.
Social Media Strategist
A social media strategist would be in charge of everything paid. This person would often be responsible for running social media campaigns and optimizing ads to ensure that the company is getting more bang out of their buck.
Creative Content Strategist and CuratorEvery social media team needs a member who is full of creativity - and is able to convert that passion into content. The responsibilities of this role are wide and can include everything from content creation to scheduling and publishing posts. While a social media strategist operates in the dark part of social, a content creator is churning out posts that take center stage.
A content creator not only writes everything from Tweets to blogs but also develops a content calendar that runs in parallel with the company's activities. With that being said, they need to have their finger on the pulse of the social conversation, finding ways to transform momentary buzz into content. This role also requires an in depth understanding of different social media platforms, so content can be adapted across digital channels.
Visual Content SpecialistSocial media is highly visual - so it's not enough to have a wordsmith on your team. To work at full capacity you need someone to create an array of stylish media. While some companies have a graphics team dedicated to visual tasks, it's becoming more common to have a visual expert that works solely with the social media team.
Whereas traditional graphics teams' members often specialize in different areas, an individual overseeing social visuals will need to be well versed in all formats. And did we mention video? This is one of THE most engaging formats that get your brand noticed, but of course, production can be time-consuming. That's why you need a jack-of-all-trades to turn your content into social gold.
Here, we covered the key disciplines that are growing on social media, and could eventually (if not already) require more hands on deck. The bottom line is that the future of social media is bright, and is guaranteed to have more space for experts that can drive an effective social strategy. Use these new openings to your advantage and create an all-star social media team that will help your brand outshine the competition. Or better yet, if you are a social media manager operating solo - you may want to send this over to your boss!
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