Marketers know that Live social media content is one of the most effective ways to increase organic reach for their brand. While many marketers found ways to use conventional Live videos, they have not incorporate 360° Live content into their own social media marketing strategy.
What We Found
As with regular Facebook Live videos, media publishers are ahead of brands when it comes to 360° Live content. Only 4 out of the top 1000 largest brand pages have posted spherical Live video in 2017. For top 1000 media pages, the number is at 19.
There’s no dispute that adoption is low, but what about engagement figures?
We uncovered that 15 out of the 19 media pages that have tried the new format saw more interactions on their 360° Live content than on regular Facebook Live videos. While the sample is too small to draw any concrete conclusions, it hints that there’s incentive for marketers to experiment with new social media content formats and even beat the competition to it.
What Has Worked
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