With ad blockers on the rise, companies need to prioritize natural, non-disruptive advertising strategies. But how do you make your marketing less intrusive and more effective at the same time? Read on to find out!
Many factors impact a consumer's decision to hide online adverts. One of them is the low quality and relevance of ads - something that can be fixed by amping up your content strategy and targeting.
What's more difficult to tackle is the issue of oversaturating social media platforms with low-grade ads. With over 4 million advertisers on Facebook alone, marketing teams have to work hard to create great content that would help their brand stand out.
How to Make your Advertising Strategy Engaging rather than Self-Promoting
Get to Know Your Audience
- Facebook Audience Insights - this is a great source of in-depth information about your community, including their demographics, interests, and even lifestyles.
- Surveys - conducting surveys can help you gain answers to specific questions about your business that are often impossible to learn otherwise.
- Engagement monitoring - looking into your most engaging content with a social media analytics tool allows you to accurately pinpoint your audience's behaviors and preferences.
Interact With Your Community
Every single question and comment posted to your page is a perfect opportunity to spark a discussion - possibly one involving your products or services. Don't miss out on this chance and thread your company in the conversations whenever suitable.
Tap Into the Latest Buzz
A social listening tool will come in handy in discovering things that are popular on the web. Whether it's a global event or a local gathering, there's always a way to leverage the latest buzz for advertising. The key is being timely and creative - once you have that under your belt, you'll be able to align your ads with the ongoing discussions and make them less intrusive.
By openly discussing topics relevant to your customers, you become more valuable to them as a company. This enables you to strengthen your online presence and bond with the community, therefore improving the effectiveness of your advertising while simultaneously reducing advertising costs.
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