4 Recommendations To Turn Ads Benchmarks Insights Into Action

How confident and competitive can you really be in your paid social media strategy if you can only measure against your past performance? For the first time, position your ad spend and performance within an industry, country, or regional context—and get your ads to stand out in a crowd. With Ads Benchmarks in Socialbakers Suite, transform competitive ad insights into real action. Optimize your ad strategy now by checking out the following recommendations based on common Ads Benchmarks scenarios.

4 Recommendations To Turn Ads Benchmarks Insights Into Action

How Do You Measure Up?

Content Red Flags: High Costs and Spend, Low Performance and Engagement

Recommendation: The lower quality of your content is affecting how much you’re paying to advertise it. Focus on your content strategy. By developing better content that resonates with your audiences, you’ll increase your relevance score and engagement and decrease your costs.

Content optimization with Socialbakers Suite can help get you there. Features like Inspiration, Performance Prediction, and Primetime will allow you to engage the right audience with the right message at the right time. If you’re not in a position to overhaul your content, work on your targeting or try A/B testing your audiences to see whether your content is more engaging in different segments.

Missed Opportunities: Low Costs and Spend, High Performance and Engagement

Recommendation: If you see that your spend is lower compared to other ad accounts in the benchmark, it may mean a missed opportunity. Consider spending more to maximize the impact of your content and get the most mileage out of your low costs. You’re on the right track, so keep going!

If extra money isn’t in your reach, you can still be competitive by continuing to create quality content. Leverage Socialbakers Suite’s Content Newsfeed to determine the best content types across your competition, country, or industry and adjust your approach to optimize your engagement.

Hero Status: Low Costs, High Performance, Engagement, and Spend

Recommendation: First of all, nice work! You’re spending a lot, while delivering great ROI. Of course, do more of what’s working. Test your strategy in other regions and countries to get the most out of your ad performance.

Also, be sure to shout about your results from the rooftops or at least set up automated reports in Suite to get the word out. This is an opportunity to not only prove ROI from social against meaningful standards, but also demonstrate what you could achieve with greater support. You’re in a good position to justify your budget requests.

Trial Run: High Costs, Low Performance, Engagement, and Spend

Recommendation: Maybe you’re experimenting with or new to ads. Before investing more money into your ad strategy, try out a few things first. Take the time to understand and define the content that your audiences love. You can check out the best performing content on Facebook, Instagram, and Twitter filtered by keywords using Inspiration in Socialbakers Suite. Knowing what content is doing well right now is a great starting point for building your own content plan. From there, you can develop relevant, high quality content that will engage your audiences and improve your cost performance.

The Takeaway

For the first time ever, you can see your ad spend and performance within an industry, country, or region—only in Socialbakers Suite. Add this new competitive dimension to your ad insights and make the best move for you based on a more complete picture.

Director of Product Marketing at Socialbakers

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