Over the course of a few years, Instagram has become one of the most important social media platforms. As marketing investments in the channel grow, marketers have to start developing comprehensive marketing strategies on the channel built to reach their audiences effectively and make the most of their advertising budgets.
The size of the Instagram community is a great asset that's currently being leveraged by 2 million brands and media companies across the world. It is more than likely that this number will only increase in the future. Brands are getting more serious about the platform, but how can marketers act now to prepare and build smarter Instagram marketing strategies?
What exactly is a smart marketing strategy on Instagram? It is a strategy that maximizes efficiency and eliminates risk; one that takes into consideration the advertising strategies of competitors and employs all marketing technology, machine learning, and insights available to see the full performance picture. It is a strategy that delivers the best possible results, one step ahead of the competition. Making this strategy a reality begins by taking the 3 first steps:
Building content based on the best Instagram post ideas
Promoting only the most effective Instagram posts
Gathering competitive Instagram insights
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