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Instagram announced late November that they would be testing out a new Regram button. While some are rejoicing for the change, others are not in support of a new feature. To give you a leg up on the approaching Regram button, we dug up some data from brands that have already been embracing this practice. Now that regraming is as easy are pressing a button the real question is - does it pay to regram?
The Performance of Regrammed Posts: Brands Vs. Celebrities
To get to the bottom of the effectiveness of Regrams, we examined approximately 5,300 Brands and 2,050 Celebrity Profiles on Instagram that regrammed at least once from June - November 2017. According to the data, it’s clear that Followers of Celebrity Profiles prefer original content over regrammed content - but the same isn’t true for brands!
In fact, we found that even though regrammed content from brands only made up 8% of all of their Instagram content, regrammed posts received more interactions. When looking at all brands Regrams received 6.5% more interactions on average. For airlines the difference is even more significant with Regrams performing 36.2% better than original content on average. This is an indication that there is a huge potential for brands when it comes to this new shiny button.
Tip: Wanting to regram? Our advice is to regram content that your audience creates. Sharing content from your customers is a great way to build a loyal community, while sharing content from influencers can help you get more visibility. Just be sure to always to post more content than you regram - after all your community followed your profile for a reason!
Takeaway
With new social media features coming out each and everyday, it’s difficult for marketers to pinpoint what works and what doesn’t. With the power of analytics tools, you can better measure and benchmark your performance to empower your strategic decision making. In the modern age of digital marketing - you shouldn’t have to leave anything up to chance.
In this particular scenario, we still have to keep in mind that the data analyzed was only for brands that are currently regraming. As the opportunity to easily repost content becomes widely available we can expect to see even more brands participating - which could alter the data you see here. With that being said we can’t deny that we look forward to the Regram button launch coming within these next few weeks and promise to keep our eyes out for any data gems that will help you excel on Instagram.
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