Facebook advertising is one of the best ways to promote your products or services. Millions of advertisers trust its myriad of different advertising options to produce tangible business results.
Trick #1 How to edit a post associated with an adIf you are running ads long enough, at some point, you will have to edit an already promoted post. Unfortunately, most of the time, Facebook doesn’t allow edits to posts which are associated with ads. That isn’t particularly with active ads (ads that are currently delivering), but it also applies to posts tied to campaigns that have been long completed. For example, say if a Facebook Page Editor published a Facebook post, and then decided to boost it, and later realized the copy needed a comma, he/she would often find out that she couldn’t edit the post.
The ProblemThe person responsible for post promotion (advertiser), would have to delete the ad which promotes the post that you want to edit. By deleting the ad, the post is now disassociated with an ad and can be edited (by the Facebook page editor), and can now set up the ad from the beginning.
Bear in mind that simply pausing the ad wouldn’t work and the editor still wouldn’t be able to edit the post; this is because a paused ad still associates a post with an ad, despite the fact that the ad isn’t active. The advertiser has to completely delete the ad to unlink the post from it - and then reset it from the beginning when the edit is made.
The SolutionInstead of doing all of this work, there is a much simpler method. Don’t delete the ad and then set it up again from the beginning. Simply pause it, and then select a different post than the post being advertised, and upload the changes. This way you don’t have to delete anything and the post in question stops being associated with an ad - and can be edited. After the change has been made, simply select the edited post and reactivate the ad.
- Paused the ad when selecting a different post
- Uploaded the changes so that they can take effect
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Trick #2 How to connect multiple targets with a single adThere might be times when you will need to perform a Facebook ‘dark ad/post’ (namely an unpublished post which is used only for advertising purposes and is not to be published publicly on the Facebook page) using multiple target audiences. That could be because you want to “split” audiences personas based on age and gender to have a more refined control for each age bracket and gender or you want to test different audiences (for example broad vs custom vs lookalike audiences).
What one usually does in this case is that he/she creates the broadest targeting for the basis of audience segmentation, creates the ad for that target audience, and then duplicates the target (ad set level) narrowing the targeting filters.
That’s fine but it also has a little known drawback. Because the initial ad for the basis of the targeting is a dark ad, each time the ad set (and the ad with it) is duplicated, a new dark ad is created for each duplicate ad set. That means that if you want to segment an ad in five different audiences, you will end up with five different, albeit identical, ads.
That can be a huge problem when you try to explain to clients why the report says the ad has 1,000 shares - and the ad they are seeing only has 100 shares. If you do your job right, and mutually exclude audiences among targets to avoid delivery overlap (different Facebook ads being served to the same audience), that means that the client is going to consistently view only one version of the ad, therefore making it harder to digest the fact that there are other versions of it with more shares which sum up to 1,000. To avoid this problem, there is one very simple trick you can use to connect all of your targets (ad set levels) with a single, common creative (ad level):
- Create the broad target first and create its ad as you normally would, and then upload the ad set with the ad (if it’s not to be set live yet , upload it in a paused campaign status).
- Once you have uploaded the ad, open the ad in a tab in your browser. To open it in a browser, select the ad, then select “preview” and from the upper right menu select, “See Post – Facebook post with comments”. Once the ad has opened in your browser, leave it for now and return to the ads manager tab.
- Duplicate the ad set (targeting level), narrowing the targeting parameters for each ad set as you normally would to create multiple targets.
- Select all the new ad sets which you just created and go to the ad level.
- Select all the ads which have been automatically created when you duplicated the ad sets, click on “edit” and in the “create ad” section, change the selection to “Use existing post”.
- Go to the browser tab which has the ad that you have already uploaded, and find its post ID (it is a numerical value in the end of the URL).
- Copy the ID and head back to the ads manager tab where you create Facebook ads.
- Click where it says “Enter Post ID” and paste the ID. Check the preview to confirm that this is indeed your post, and upload.
Trick #3 Create a native video ad with a YouTube videoYou need to have a video file to create a native video ad, right? Wrong. You can even use a YouTube link to create a native video ad on Facebook without having the video file or even wasting time to download the video.
Here’s how to create a native Facebook video ad with a YouTube video link without a video file:
- Go to the YouTube video view page of the video you want to use.
- Copy the URL.
- Go to a site which converts YouTube videos to downloadable video files (don’t worry; you won’t have to download anything). There are plenty of websites which do that. Choose whichever one you prefer.
- The website will tell you to click a button to download the YouTube video as a file, right click on that button and choose to copy the link address. Make sure you don’t left click because then you will actually waste time downloading the video.
- Select “video” as the creative instead of an image.
- Select “select video”.
- Your video will be uploaded and you will be able to use it to create a Facebook video ad.
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