Content creation is harder than it looks! And in our digital and visual era, if you’re not putting out great content regularly, you’re losing your audience and conversions.
But content creation can be a time-consuming process without the right tools - that’s why we’re here to help! Check out this comprehensive list of the best content creation tools and software.
Content Creation Ideas
Curate content with confidence by cutting out the guesswork around what content works and what doesn’t - you’ll see it all here.
Choose topics relevant to your content marketing strategy and you’ll have news and content ideas sent straight to your email inbox - allowing you to make the most of trends while they’re still hot topics.
It may sound technical, but Trends is one of the more accessible Google tools with real value as soon as you pick it up.
At a surface level, you can browse top search terms or search for specific keywords you are interested in to pull up filterable data results on search volume, locations, related keywords, and more.
Scoop.it also allows you to share the content you like in a range of different ways - whether it’s key market data you want to share internally with your team, general content you want on all your social media, or pieces that a selection of your audience would particularly love - this tool allows you to segment where your selected content goes.
Infographic Creation Tools
But it doesn’t stop there. This content creation software allows users to create more than just infographics - you can also create presentations, reports, and even print designs like flyers and posters with the same level of unique and intuitive customization.
Piktochart has a 30-day free trial, and monthly subscriptions starting at $12.50 with special pricing for students and non-profits.
Simply choose a template, add your charts, text and visuals to the project, and customize your new infographic with fonts and colors to make it your own.
But Venngage’s capabilities don’t stop at infographics. Users can also create everything from reports, logos, and newsletters, to mind maps, white papers, and business plans.
This tool also has special pricing for students (50% off!) and nonprofits.
This freemium content creation software has a basic free version that’s easy to get started with - including hundreds of thousands of themed templates.
With an upgrade to the paid version, Easelly also includes help from the service’s design team, bulk packages for user seats, and a dedicated account executive for support.
With an extensive library of templates, icons, objects, and more to choose from, Visme helps users create interactive assets and build infographics, ad banners, charts, reports, and social media visuals.
Don’t let all the choice scare you off, though. You can always simply choose one of their template options and publish!
Beyond the option to use its free content creation tools, Visme’s paid versions are very well-priced, with lots of added options - and discounts for students and non-profits.
Stock Image Websites
Pexels hand-selects its images from a variety of free image sources. Additionally, all of its images are Creative Commons Zero licensed, meaning they are free to use for commercial or public use without attribution requirements.
All images are Creative Commons Zero and with Unsplash, you can expect the unexpected with a unique feel to the images you’ll encounter. Not your average stock photos website!
This great content resource is also able to keep its prices incredibly low as a microstock agency - at around $1.13 per on-demand stock photo. That price drops even more if you’re willing to sign up for a subscription.
Death to Stock takes a bit of a different approach to stock photos - you can join a mailing list for a monthly batch of stock images you can use, or sign up to a premium membership for an affordable monthly fee. You can also take advantage of a two-week free trial to test it out.
Revenues from the premium subscriptions help fund photography trips to keep the content coming in.
Photo Editing Tools
There are content creation tools for photo editing, collage-making, and design tools for posters, invitations, etc, allowing you to create professional-looking images with ease.
Upgrading to a paid subscription unlocks more tools, such as the ability to remove objects from images, batch editing, and additional design features.
Fotor allows you to apply scalable filters, upload RAW files, and even add images in layers. Its cloud-based aspect allows you to save your unfinished work without fear of losing it.
This tool is particularly useful for people who take photos on their smartphones and want to edit on the go.
Image Creation Tools
Canva has a few smart features that really set it ahead as an intuitive, easy-to-use content creation software choice. It features many of the templates and object assets that other image creation tools have, but also allows you to create your own to make them really unique and on-band. Speaking of branding, Canva also allows you to save your brand logos, colors, and fonts in their brand kit and photo albums.
Once you have an image ready to publish, Canva’s here to help you optimize it with one touch resizing for any social media platform.
This image creation tool is streamlined and designed to reduce the time it takes you to create images for social media. With templates, quote box designs, and more, Stencil allows you to quickly and easily combine images with logos and text.
Perfect for those images you need finished yesterday!
This specialized content creation software allows you to create unique banners with your own custom dimensions or one of their prepared template sizes.
Bannersnack’s drag and drop style allows you to add images, buttons, clipart, and more to create static, animated, or even interactive web banners - including stock photos.
Video Creation Tools
But Renderforest isn’t just video creation software, is also features tools for creating logos and even building professional websites - with access to Renderforest designers to help out.
With an upgrade, users gain unlimited videos, access to Biteable’s stock video library, and the ability to upload their own footage - without the brand’s watermark getting in the way.
This content creation tool then allows you to make your videos your own with your brand color, logo, font, etc.
Screen Capture Tools
It also features tools to blur sensitive information, add annotations, and share the images you create directly.
This open source screen recorder for Mac provides you with more useful presets for your recording, and once done gives you a preview of what you’ve captured along with multiple options for how to save and share it. Kap can also be integrated with plugins from the likes of imgur, Amazon S3, Giphy, and Streamable.
Bandicam offers screen recording, the ability to record from other devices, and game recording in 4K UHD Video and capture up to 144 FPS Video.
Hashtag Research Tools
Not only that, with Listening you can also keep track of mentions and key topics across social media without the extra noise of a busy feed. You’ll be able to spot trends and pain points in topics relevant to your business, allowing you to create timely and on-point content to help drive authentic engagement.
You can also track and label sentiment around your brand with manual sentiment labeling, or let AI do sentiment analysis for you automatically.
Along with Listening, Socialbakers also features a free hashtag search tool for influencers. Simply use the search bar to find top influencers who feature the hashtag you’re tracking in their posts.
Sounds basic enough, right? The data Hashtagify brings back for you, even as a free tool, is impressive:
You’ll be able to see the hashtag’s current popularity and the trend of its popularity over the last two months. You’ll see hashtags related to the one you are looking into - both in terms of their popularity and their correlation with the search term.
Beyond that, you’ll even be able to see the languages the hashtag is most popular with, spelling variants, countries, and even a wall of recent content with the hashtag.
This simple-to-use site offers instant hashtag suggestions and analytics - pulling up similar hashtags to the one you searched with data on their use and impressions.
You can even hit “Get Report” on any hashtag you’re interested in to pull up a slick 24-hour data report on that hashtag’s performance. Further data and more comprehensive reporting is available on a subscription for $49 per year.
GIF Creation Tools
Giphy’s database is made up of professionally made gifs as well as user-uploaded content, making it a comprehensive view of the most current and popular gifs.
With this content creation tool you can easily create your own gifs - the site allows users to upload videos or compile a series of images to create gifs. Users can then edit and personalize them with additions like captions.
The tool features a simple control panel for images uploaded that allows users to adjust image size, animation speed, and number of animation repetitions.
GIF Toaster is a free IOS app that allows you to turn content on your phone into gifs to share. Just download the app, select a video or set of photos you’d like to convert, and presto! Just a few taps later and you’ll have a sleek gif, ready for social.
Long, messy links look terrible on posts, distract from your message, and reduce the likelihood that audiences will actually click through to the content you’re trying to share with them. Bitly tidies up any link you input into a bite-sized url.
You can use it as much as you want for free, or upgrade to the paid enterprise version to tap into more features: brand your links, add keywords, and insert campaign trackers to monitor clicks - then see results in their dashboard.
Depending on the package you purchase, they can also provide monthly reports on the performance of your campaigns with click-through tracking, and extra user seats so your team can tap into the tool as well.
Save this list and tap into these tools to create stunning social media content, boost your engagement and clicks, and increase your ROI.
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