As classified ads move from print to digital advertising – Facebook advertising should not be ignored. Facebook Ads provide the most targeting traffic possible based on a wide range of personalized data which includes both the interests of the target audience as well as the traditional demographics used for media targeting.
In reality there are no specific best practices regarding what image, title, text, or targeting will work the best for Facebook advertising – because the true best practice is to constantly be testing, adapting, a tweaking your advertising based on the analytic results Facebook provides.
However, here are some tips and strategies that should be understood before starting any Facebook advertising campaign:
Use the targeting in your copy. This is just one example based on age, but the possibilities are endless
Really the best case studies are the three that Facebook provides https://www.facebook.com/advertising/
It’s not possible to target based on whether or not the user is a mother, but it is possible to target on gender and age. The real problem with this ad is the picture, why not show the free bag instead of this somewhat scary picture of a child in an egg?
Another bad choice of image. Even if you were once interested in becoming a social worker, one look at this child’s face and you will seriously reconsider your career choices.
In this ad the message is confusing and takes too long to read and understand the intent. Cleverness should never be used over clarity when writing your ad title.
This ad is so bad on so many levels, that it doesn’t even need an explanation.
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