Santorum Surges in Popularity, Increases Fan Base by 107 Percent in Past 30 Days, While Top Candidates Increase Use of Links, Videos for Voter Engagement
San Francisco, Calif. – January 09, 2012 – In less than one week since Socialbakers announced its findings for the most engaging and influential U.S. presidential candidates throughout the month of December, the presidential campaign trail has continued to heat up as several candidates take the lead, while one announced the end of her campaign.
Today, Socialbakers debuted its latest findings in the Three-Horse Race Infographic about the top Republican candidate’s past four months of engagement, “likes”, comments and content on Facebook. The research and latest infographic can be found through Socialbakers’ political microsite.
Most notably, Rick Santorum has surged in Facebook engagement and popularity throughout the past four months – analyses indicates that Facebook information may be the early predictor of which candidates are most likely to advance in the campaign.
Microsite and infographic: www.socialbakers.com/elections
What type of content is being shared in the past 30 days?
Facebook user engagement for the top three GOP candidates in the past 30 days
Telling facts about candidates gaining popularity over the past four months
For more information, please find the political microsite, and this and past infographics here.
*People Talking About: The number of unique people who have created a story about a candidate’s Page (Facebook metric).
Socialbakers is a social media analytics company, and the most cited source for global Facebook data with over 10 million Facebook pages and places indexed. Launched in 2008, Socialbakers tools include its easy-to-use Engagement Analytics and Engagement Builder. The company is the only solution that allows brands such as Lufthansa, L’Oreal, Danone, Vodafone, Samsung, GE Money, Ogilvy, Kraft and Peugeot to measure, compare and contrast the success of their social media campaigns with competitive intelligence. Socialbakers is the recipient of the Red Herring 100 Europe 2011 Award. For more information, visit www.socialbakers.com.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.