Top brands on Google+ are now in the phase of the highest growth acceleration. Socialbakers’ statistical comparison of the biggest brands in the most popular social networking platforms show that Google+ brands are growing their fan base even faster than brands on Twitter. What is the reason behind it and will this trend continue so Google+ can finally overtake the second position after Facebook?
To find out the answers we made a comparison of top 40 brand and media pages across Facebook, Google+, and Twitter. As we mentioned in our previous findings, there’re different dynamics of fans liking and engaging with social brands versus social media. Google+ obviously provides better platform for photos and more room for message, which we believe is the major driving factor of more fans coming and liking this platform. Nevertheless, the same brands on Google+ started to stagnate in their fan growth as we pointed out two days ago on our blog. In contrast, Twitter (note: in it’s old look) is better positioned to spread short news mostly conveyed by media pages – therefore the significant increase of fans on Twitter.
Take a look at the Socialbakers social media statistics below to compare top brands and media and their fan increase as of the last 30 days. To learn more about each brand and compare its performance on Facebook and Twitter go for Socialbakers Analytics PRO, where you can compare fan growth, response rate, engagement rate and many more metrics on daily basis.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.
Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.