Pinterest is the hottest new social network. Users are said to be spending more time on this virtual Pinboard than on Facebook and brands and media started thinking how to embrace it.
Pinterest is a social network that “lets you organize and share all the beautiful things you find in your life” through pictures and photos organized on personalized virtual Pinboards. The Times magazine has listed Pinterest in its “50 Best Websites of 2011” and it hit 10 million U.S. monthly unique visitors faster than any independent site in history while still intensively growing!
People create and browse Pinboards of other people to share their interests, taste, hobbies, ideas, inspiration and much more. But what can Pinterest do for brands? This social bookmarking site generates more referral traffic to websites than Google+, YouTube and LinkedIn combined! Lifestyle magazines already started embracing Pinterest´s potential as a traffic driver by creating their own branded accounts. Pinterest also enables your brand to display big high-quality images that are visually very attractive and honestly – what can sell better? Just imagine your Pinboards presenting your brand´s style, colors, values and much more to bring your brand alive while navigating your followers to your website and consequently to your products or services. But don’t get fooled, it’s not as easy as Pining pictures of your products to your boards. Pinterest users are primarily looking for ideas and inspiration. Below you have an example of a Czech on-line shop Almara for decorations and interior design with Pinboards packed with inspiration and their style.
You can even log-in with your existing Twitter or Facebook Page so you don’t have to go through the whole process of selecting your profile picture and information again. And most of the Pinterest users have also chosen to log-in through Facebook so you can be sure your audience won’t be much different. Sign up for a free trial with Socialbakers Engagement Analytics to see how you can gain insight into your Facebook or Twitter audience and have your social media performance under control.
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