Marketers have been asking us what kind of metrics should they be monitoring in this world of social media. In a recent CMO Survey by IBM, marketers said that the bigest focus for them in the next years will be to make a sense of all those numbers, and we agree!
In social media, what are the metrics you should be following? From our perspective, it should be the following metrics:
- FANS – Total number of fans
- ENGAGEMENT RATE – The amount of people on average interacting with your content
- RESPONSE RATE/TIME – Response rate and time to your fans posts, very critical for reactive engagement
- GROWTH – Momentum and growth of your page
Bottom line, these are the metrics you should be monitoring not for 1 of your platforms, but for all of your social marketing platforms.
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