Fashion brands need to keep the engagement high to out-beat their competitors — especially with today’s fast fashion. It’s a battle to balance high engagement with your audience and maintain post frequency. Fortunately, these fashion brands can be a great model for you to plan out this year’s Black Friday campaigns.
Here are examples of the leading fashion brands which dominated Black Friday last year:
Advice: The competition can be very high if your brand is in the Hunter category. If you see one of your competitors in the same category as you, you may want to analyze and compare your performance with a specific competitor. That way, you can develop an effective strategy to get the upper hand.
Hollister Co. and Abercombie & Fitch
Advice: Being in the Browser category doesn’t mean you are performing less. You just need to add more variety to your content for Black Friday. But look no further, this is an inspiration tool that can help you create the best Black Friday campaigns this year.
Advice: Keep in mind — the more product information you provide in your captions, the more responses you will get from your audience regarding prices, sizes, or general questions. You can manage your community across multiple social channels with a smooth, intuitive platform.
The TakeawayFashion brands today need to keep up with all the fast trends to capture their audience’s attention, but it gets even more competitive during the Black Friday season.
Luckily, these performance quadrant report tools – Facebook Quadrant Report & Instagram Quadrant Report – can help you identify where you stand today, so you can start creating your best Black Friday campaigns this year!
You May Also Like
The Top Beauty Brands to Watch Out for on Black…
The Black Friday season can get competitive for any marketer in the beauty industry. You can use this chance to see to utilize tips, and discover new ideas for your Black Friday campaign this year.
Black Friday’s Biggest Retail Brands on Social…
We’ve all seen the absurd lines outside of retail giants, such as Target and Best Buy. You want to be the marketer who can create engaging posts and potentially persuade your customers to wait in line so they can get those exclusive deals. Use this chance to develop the most engaging Black Friday campaigns to attract more customers this year.