5 Free Instagram Tools Every Social Media Marketer Needs

Looking to up your Instagram game? You’re in the right place! Standing out on the most visual social media platform shouldn’t have to cost you a small fortune. That’s why we’ve rounded up a list of our top 5 Instagram business tools that will have your audience double tapping in no time!


1. Compare Your Instagram Performance with a Key Competitor

Finding out how you stack up against your competition on Instagram doesn’t have to take hours of research. With this simple tool, you can find out how your performance compares to your key competitor over the past 90 days in just a couple of clicks. In your custom report, you’ll get insights that will tell you how effective your Instagram marketing is - from your post promotion efficiency to your share of interactions from boosted posts. 

Find out where you stand versus your competitor on Instagram - Try Free Tool!


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2. Know What Best Performing Posts Look Like in Your Industry

Coming up with fresh social media content can be a challenge. You’ll have access to the largest content library in the industry right at your fingertips. Search through best-performing Instagram content to see what audiences are interacting with. Use filters to narrow in on content formats, industry-specific content and more! There’s a lot of content out there just waiting to be found so roll up your sleeves and get started! 

Discover best performing posts in your industry - Try Free Tool!




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3. Unlock Your Instagram Statistics for Deeper Insights

With our free Instagram Tracker, you can get your hands on some solid statistics about your company's performance. Go back to the beginning of your Instagram existence and find out which of your posts have earned the highest number of likes and comments. See your posting frequency in an easy-to-understand graph, dig into your preferred filters, hashtags and more! 


Learn more about your Instagram Performance - Try Free!


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4. Predict Your Best Instagram Posts Before You Promote

Unfortunately, intuition isn’t the best way to determine which posts are best for boosting - even though it may be the easiest! If you have ever wished that you could confidently promote the right posts to get more out of your budget than we are happy to tell you your wish has been granted! With Performance Prediction, you’ll get post grades from A - D that will help you single out boost-worthy content so you can get more likes for the lowest cost. With this tool, you’ll be able to make every cent count! 

See which post you should boost next - Try Free!


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5. Benchmark Your Instagram Stories Against Your Social Media Content

More and more Instagram users are taking advantage of the Stories format, which means you should too! If you have already started snapping your quick clips, the natural next step is measurement. With Stories insights you can see exactly which posts are contributing to your desired KPIs. Are your Stories getting the reach they deserve? Are they sparking conversation? Learn more about your Stories strategy and benchmark your progress against the rest of your social media content to add context! 


Benchmark your Stories against your social media content - Try Free!



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What’s Next?

Be sure to take advantage of these free tools to measure and optimize your Instagram business performance! If you are looking for more free tools outside of the Instagram world we’ve got you covered - you can visit our list of free social media tools for business here.

If you are ready to really turn up the heat on your social media game you may be looking for some features that have a little more horsepower. If that’s the case you can take our AI-powered Socialbakers Suite for a test drive - free!

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