Social media platforms are constantly evolving and adding new features that brands can use to strengthen their marketing strategies. In March 2017, Facebook launched a new feature - Facebook Stories - after launching Facebook Live.
Advantages of Using Facebook StoriesThere’s no doubt that Facebook is one of the best social media platforms for marketing. More than 95% of marketing experts believe that Facebook generates the highest ROI compared to other social platforms.
1. Prominent LocationFacebook Stories are visible at the top of the Facebook app. This means that Stories are the first thing a user is likely to notice when they open the app. On the desktop version, Facebook Stories have a prominent position at the top right of your page. Facebook Stories give you an opportunity to showcase your brand with the best location in the app - and on the desktop site. They are an easy and effective way to get the attention of Facebook users.
2. Creative Freedom
3. Authentic Format
4. Trackable Performance
5. Rising PopularityBe it on Snapchat, WhatsApp, or Instagram, the number of Story users increases every day. As of June 2018, Instagram Stories has over 400 million daily users, and there are 450 million daily active users of the WhatsApp Status feature. In just 14 months, Facebook Stories surpassed the 150 million users mark. It’s safe to say that Stories have gained immense popularity and the number of users will only continue to grow. So we strongly suggest that brands start to leverage Facebook Stories for their benefit.
How to Maximize Engagement with Facebook Stories
1. Go Beyond Promotion
You can create Stories that can help you connect with your audience. For example, you can create Stories to announce the launch of new products or services. Or you can create Stories to share your achievements or celebrate milestones. You can even share photos and videos of your amazing team and provide your audiences with a sneak-peek into your company culture.
2. Publish Brand-Focused Content
However, when you use these components, make sure that they align with your brand’s image. Use filters, font, colors, and themes that are relevant and consistent with your brand’s image.For example, UberFacts developed by Kris Sanchez is an app/web service that provides random facts. The facts are well-researched, are extracted from relevant sources, and published on Facebook Stories. As you can see in the screenshot, they use different fun stickers on every post. This makes even more eye-catching and engaging.
3. Build Unique Content
4. Create Memorable ContentA great customer experience goes a long way to boost customer loyalty and retention. So you should create Stories that provide a great experience for your audience. What’s better than videos to leave a lasting impression in the minds of your audience? When done correctly, videos can create a deep impact and enhance the experience of your audience. Facebook Stories give you the ability to produce exceptional videos, experiment with your marketing strategies, or announce an event. You can even feature your speakers or distinguished guests from your events in photos and videos.
Collaborative Stories can be effective and impactful as well. Collaborate with social media influencers or industry experts and upload those videos or images to your Stories. When done correctly, collaborative Stories can increase your brand’s reach significantly. When done correctly, collaborative Stories can increase your brand’s reach significantly.
5. Inject Urgency
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