Tweets are expanding their content by web previews in order to deliver people a more interactive experience.
Twitter is expanding its Tweets this week! From now on, they will enable followers to easily discover and access content from the web. Until now, you could have expanded Tweets to view videos or photos but now you can also access web content previews directly from the stream. At the moment it seems to be available only for partner websites and from the look at the list, it´s a feature dedicated to media accounts. You can view expanded Tweets for the Wall Street Journal, Breaking News, The New York Times, The San Francisco Chronicle etc.
Wall Street Journal´s Expanded Tweet
We followed the Wall Street Journal on Twitter to see how it works. When the Tweet contains a link to an article on its website, you will see the View Summary option instead of Expand. The summary will provide you with the article´s preview, sometimes even Twitter accounts of the publishers and writers. And when you click anywhere on the preview, you will get navigated to the article on the website. The number of retweets and favorites will appear as before. You can continue to read the article, follow these accounts, reply, favorite or retweet the Tweet just as you are used to.
You can even watch moments from your favorite television shows from partners like Lifetime and Dailymotion.
Or view exclusive photos from sources like BuzzFeed and TMZ.
The new expanded Tweets are available to everyone on twitter.com and mobile.twitter.com and should be available to Twitter for iPhone and Android in the near future.
Twitter´s step proves that interactive multimedia content is absolutely necessary in the world of social media. Could this be a reaction to Facebook´s introduction of Timeline and the new photo layout? It will definitely be interesting to measure and compare the Engagement Rates of involved media before and after the content expansion. Will access to article previews make followers engage more with the tweets? Stay tuned with Socialbakers!
What does it take to make an impact?
You May Also Like
5 Reasons Why Your Facebook Ads Might Not Be…
Facebook’s advertising platform has become crucial for digital marketers. It provides effective and narrow targeting, is successful for lead generation, ROI, and its pixel tracking enables you to directly measure your results. However, despite its versatility, often you find your efforts fail. We narrowed down 5 reasons why your Facebook Ads are not converting.
5 Twitter Updates Marketers Need to Know from 2016
Twitter had a great year in 2016 with a number of significant updates, designed to enhance the user experience. Now marketers can get even more creative with these additions. We took a look at some of the most important updates to help you get more out of your Tweets.