Did you know that social media can have a direct effect on your SEO? If done correctly, social media can drive organic traffic, generate high engagement rates, and improve SEO rankings. It can also increase your brand's visibility and awareness. Read on to find out if your SEO is suffering from these most common social media mistakes!
The following points will confirm whether or not your fears are true, and if you need to make changes to your existing strategy:
1. Not Posting Enough Content on Social Media
Avoid posting one type of content on all of your social media profiles. Spice it up a bit with videos, GIFs, or blogs. Make your posts stand out even more by sprinkling in some emojis and hashtags as needed. But more than anything, ensure that the quality of the content is worthy of generating high engagement and views - this is key.
Obviously, high-quality content equals better SEO rankings. That’s because Google is well versed in sorting content based on what online audiences are searching for. It’s no longer about jam packing your content with keywords to out keyword your competition. It’s about getting inside the minds of your customers and creating quality content for each stage of the sales funnel.
But there’s no point in creating content if it’s not seen right? Faircloth, took to Instagram to raise awareness and drive traffic to her new piece. You’ll notice that the repurposed content plays to Instagram’s strengths incorporating a stunning photo, relevant hashtag, mention, and call to action with a link.
If you have a blog and aren’t using social media as a tool to drive traffic - you’re missing out big time.
2. Not Using Google+
But apart from the numbers, why does Google Plus deserve your attention?
Well, it is the social network of the largest search engine, so you can imagine there’s some favoritism at play here. One of Google’s main goals is to improve the way Google recommends and identifies great content for its users. To get noticed you’ll need to have your company’s local listing on Google Plus. This will help improve your SEO, as it enables users to rate and review your business.
3. Not Engaging Enough With Your Followers
So how can you create engaging content? The answer is easy!
At the end of the day, engagement rates depend on the quality of your content. It needs to be something that resonates with your audiences. If you are ever wondering if your content has achieved relevance ask yourself - would the community share this piece?
Another way to spark engagement and put quality content out there is to collaborate with a influencers your audience's trust to produce authentic content for your brand. Influencers are skillful and efficient at generating and increasing the engagement which helps your brand get quality visibility. Cooperating with the right influencer will undoubtedly result in high-quality traffic to your website, which will impact the rankings overall.
Take a look at the #GloriousBites campaign was launched by Gloria Ferrer in collaboration with influencers. The company wanted to promote their brand, so they created a branded hashtag that was used among their influencers.
4. Not Using Relevant Keywords
There’s a science to SEO. The trick is finding keywords that are low in competition and are capable of generating quality traffic. But at the same time, they must be relevant to your business and buyer persona. To get an idea of who’s targeting what, type in long-tail keywords into a search engine and perform a quick competitor analysis. This will give you an idea of the types of keywords your competitors are using to generate traffic.
5. Not Using Social Share Buttons on Your Website or Blog
With that point in mind, always make it as easy as possible for your audiences to share your content. If it takes more than a couple of clicks - it’s too complicated. Add various social buttons to your web pages and articles so that your visitors can share with ease. But of course, bare in mind that having share buttons is only half the battle. Putting buttons on poorly written content isn’t going to fool your readers into sharing. You need to ensure that you create content that is worth the read. You’ll see that as the number of interactions on a piece increases, your page ranking will rise. Coincidence? Not really.
For example, Jeff Bullas recently published a blog post on content marketing obstacles. In the image below, you can see a list of social buttons with share numbers neatly organized in the left hand side. The reader has no trouble identifying where the icons are which makes sharing a hassle-free experience.
Currently, in Google search results, Jeff’s post ranks second for the keyword “content marketing obstacles.” He must be doing something right!
6. Not Investing in Your Brand on SocialBelieve it or not, neglecting social media as a branding tool can actually have a negative effect on your SEO. Social media is great branding tool because you are able to expand your reach and scale your content at incredible rates. Unlike traditional mediums, you can directly tie your social media activities to ROI.
If you’ve invested in branding, audiences searching for industry-related content are more likely to click on your link as opposed to others - even if you’re lower on the page. That’s because they not only recognize you but see you as a thought leader on the topic.
Build your brand on social media doesn’t have to be difficult. The first step should be to use a consistent logo across all of your social media channels. Easy right? This is because you want audiences from LinkedIn to Facebook to recognize your brand in an instant.
You’ll also want to make sure that you include updated bios of your company on every platform that you use. This is a great place to sneak in some keywords related to your business. As a result, Google (as well as your future customers) will be able to understand your business better. And of course, always link back to your website when you can.
7. Focusing Too Much on Acquiring Followers
Here’s the thing. Google treats Twitter and Facebook as normal websites - not as social platforms. That means the number of followers you have on social media will have no impact on your search rankings. So rather than developing strategies to increase your number of followers, focus on disseminating your content to the right audiences. You can also invest in social tools that can assist you in conducting effective outreach.
The TakeawaySEO and social media strategies work better together. The role of social media is more than just promoting content. If used correctly, social media can help improve organic search. Though this is the case, brands often fall into the trap of developing isolated strategies for each.
It's true that integrating SEO and social media can be challenging. To get it right you need to make sure that you’re staying clear of any of the mistakes we outlined above. If you take time to develop an integrated digital strategy you’ll be first on your customers’ minds as well as Google.
Want to up your search game even more? Learn how influencer marketing can help your SEO here.
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