Obama v Romney – Fierce Social Media Battle Heats Up

Curious how the Democratic National Convention is affecting the social media buzz surrounding presidential (incumbent and) candidate Barack Obama?

Obama v Romney – Fierce Social Media Battle Heats Up

Follow the regular updates from our CheerMeter microsite to give you a real-time view of both candidates’ performance every day until Election Day. This week we bring you the candidates’ most engaging tweets and Facebook posts from last month. Don’t forget to read the sample tweets from the Twitter feed to get a better idea of public sentiment: www.socialbakers.com/…s/cheermeter

The CheerMeter graph, which illustrates the Twitter trends during the days of the Democratic National Convention held from September 4 to September 6, now shows a clear prevalence of tweets for the Democratic Party nominee.


But at 22,087 tweets per minute at the end of his speech on Wednesday, it was Bill Clinton who actually beat Mitt Romney’s peak last week in Tampa. But even that was lower than First Lady Michelle Obama’s speech on Tuesday night, according to Twitter’s official blog:

Clinton’s TPM peak tonight [Wednesday] was higher than @mittromney last week (14,289), but lower than @michelleobama last night [Tuesday] (28,003). #DNC2012

— Twitter Government (@gov) September 6, 2012

The Democratic Convention as a whole had scored more than 3 million tweets the first night, nearing the 4 million mark reached during all of last week’s Republican Convention according to mashable.com.

Mitt Romney has well over 6 million Facebook likes and 1 million Twitter followers, but compared to Obama’s more than 28 million fans and more than 19 million Twitter followers, he’s at a social media disadvantage. Romney does, however, do well with the little real estate he has in social media.

But Romney beats Obama in Engagement in August

Although a few days of the 2012 Democratic National Convention brought cheering success to President Obama, our statistics show that during a typical month, Romney’s Facebook performance tends to be better. Let’s have a look at the August facts and figures.

Barack Obama’s most engaging photo was posted on his birthday (August 4th) with the text: “It’s Barack’s birthday today—wish him a happy one by signing his card!” The post Engagement Rate reached respectable 2.05% and almost half a million likes. Moreover, the President’s overall Page Engagement Rate increased during the days of Democratic National Convention from 0.49% to 0.517%.

obama er photo

In August, Romney also had good reason to celebrate. His most engaging post of the month was a photo with the appeal: “Help us get 5 million likes”. Apparently, the mini campaign helped to speed up Romney’s fan growth now standing at 6.3 million fans, an increase of more than one million in only 7 days! The post itself climbed to an amazing 14.12% engagement rate and got more than one million likes as of today (but not quite the 5 million requested). The moving average of Romney’s Page Engagement Rate is 2.91%, a slight decrease from his engagement rate during the Republican Convention.

romney er photo

Most Engaging Tweets

President Obama’s most engaging tweet in August (with a total of 21,929 retweets) was:

“Neil Armstrong was a hero not just of his time, but of all time. Thank you, Neil, for showing us the power of one small step. –bo”

Mitt Romney’s most engaging tweet in August (with a total of 11,236 retweets) was:

“I am proud to announce @PaulRyanVP as my VP. Stand with us today. http://mi.tt/Romney-Ryan #RomneyRyan2012”

Some of our statistics shed negative light onto the candidates’ social media practices. Their question response rate is dramatically low. In August, Barack Obama received almost 11 thousand questions and responded to just two. (The) Romney (camp) achieved slightly better results, responding to 300 questions out of 10.5 thousand received on his Twitter handle.

Both candidates have closed FaceBook walls – a practice we frown upon here at Socialbakers. Engagement is about having a conversation with your public, not a monologue from a soapbox, even if you are running for President.

Millions of voters flock to candidate Facebook pages and Twitter accounts to learn about their policies, stances on key topics and updates from the campaign trail. It’s crucial for candidates not to neglect either as their foundation for online voter engagement.

Staff Writer

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