The biggest social networks are embracing the power of mobile, here are the new features that will connect you even more with your fans and customers!
Have you checked your Facebook Page in your mobile app recently? If you have, then you already know that the interface of the Facebook mobile application is now very similar to the Facebook Timeline desktop and that there are some new exciting features available.
The space between the profile picture and the tabs is now reserved for a big button previewing the Page’s About section and the Like button. Some companies have already started leveraging the About section button for more sales, for example, when visiting Pizza Hut UK on your smartphone, notice that it suggests you order a pizza via their website.
Tabs that used to be static have now become scrollable and you can even swipe your fingers to the left and right to see the full range of tabs. Users visiting your Page will also find a Friend activity tab in case their friends have Liked your page or posted something about it. It works as a great reference point so make sure you have a good relationship with each and every Facebook user. It should also be easier to recommend a page so don’t underestimate the power of word-of-mouth marketing!
Other new features on mobile include Pinned posts at the top, Facebook Place pages with an address and opening hours tab and the voice feature displaying which account you are managing.
Twitter has enabled photo uploading directly from mobile phones and their photo galleries! Smartphone owners are used to this functionality from the Twitter app but from now on it’s also available to users accessing the social network via the mobile site: http://mobile.twitter.com. This new feature will allow them to attach images to their tweets via their mobile browsers. It seems to be working on Android devices running operating systems Ice Cream Sandwich and above and on Apple’s iOS 6 software which is still in beta.
YouTube claims to have 1 billion mobile views a day but the company launched its own mobile app just yesterday. Until recently, the app was provided by Apple which didn’t offer the full video experience. Now, brands and fans should look forward to more ways how to watch and share YouTube content. Try it out by downloading it for free in the App store for your iPhone, iPod Touch and for your iPad in the near future.
One of the main new features is a faster and intuitive autocomplete search that should suggest the best results while you type in the first letters, so to get to “Gangnam Style,” for example, you shouldn’t have to type much more than “gan.”
Then you can share what you found on YouTube with your friends, not only via Google+, Facebook and Twitter, but also by a text message or email. Your channel guide should be only a swipe away from the left edge of the screen with all your subsribed channels providing you with instant access to the content you want to see.
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