All marketers know the stages of the buyer’s journey like the back of their hand. When it comes to Facebook marketing the same rules apply. Read on to learn how to create a Facebook Ads Funnel that will take your audiences on a journey that will end in conversions.
Follow these step to build a Facebook Ads Strategy that works:
1. Identify Your Audience
2. Create Content
Creating quality content that varies in subject matter will make ensure that you have something to promote for all of your audience segments. You should always switch up your content formats creating blog posts, infographics, videos, and more. Keep your audience in mind during your content brainstorm sessions to make sure they will find it valuable.
3. Promote Content to Warm Audiences
It’s also good to keep an eye on the engagement rates of different pieces of content. Then figure out which content is driving maximum sales for your brand. Take your time to collect and analyze all of your data so you can find the top-performing content for your warm audiences.
For example, Neil Patel collaborated with Ryan Urban of Bounce Exchange for making a video. The video was on “how to build a 225 million dollar business on a dime.” It was viewed by more than 25K people and has more than 800 likes. This is a great example of a content piece that could be repurposed for a lookalike audience.
4. Don’t Neglect Lookalike Audiences
There is a good chance that at least some of the consumers in your lookalike audiences can be converted into buyers. This type of audience will also help you to increase your brand's awareness reach which gets you more out of your Facebooks ads budget.
5. Promote Your Best Content to Your Lookalike Audiences
If done correctly, you can successfully convert a good number of your lookalike audiences into your core audiences. The fact that they are aware of your brand might even push them to purchase your products.
6. Offer Freebies
You can offer your audiences special discounts, free trials, or a valuable gift in return for signing up subscriptions. This tactic will automatically filter your audiences to give you a set of consumers who are genuinely interested in your brand.
Zafran used Dubai's Biryani’s festival as a way to promote their restaurant by offering free biryani. The restaurant decided to treat 2 lucky winners with their signature biryani. And all that they asked was for in return was for people to enter their email address if they wanted to participate. The campaign turned out to be a huge success, with the restaurant receiving more than 300 entries.
7. Build Trust
For example, Dropbox posted an ad on Facebook, showcasing the number of loyal customers using their service, which acted as social proof. The post showcased that as of 2016, more than 3 billion people were using their cloud-based file storing services. This is exactly the kind of post that can add credibility to a brand.
8. Remarket Everything
But how can you turn customers into repeat buyers who are loyal fans? The answer is easy: through remarketing. You can use remarketing to push your audiences even more deeply into the sales funnel. Remarket your best content in different forms and reposition products that your customers have shown an interest in.
This ad from Amazon is a great example of effective remarketing. The post is a remarketed ad for users who have shown interest in a particular product.
The brand built a custom audience comprising of people who visited their site within the past 60 days but left without making a purchase. They then displayed Instagram ads showcasing some of their products and urging people to revisit their site. Their Cost per Purchase decreased by 47% and they had a 33.8x return on ad spend.
9. Use Facebook Pixels
The tool is highly beneficial for remarketing to qualified audiences and potential buyers. Brands can also use this tool to generate a new set of audiences for any future Facebook ads. And it’s easy to install!
Remember that it can be a long, time-consuming process to nurture your audiences to the bottom of the funnel. But on the bright side, once you’re Facebook sales funnel is set up, you can automate the process. You only need to create your content once. After that, you can reuse the material in your remarketing efforts as you see fit.
Now that you understand the process of creating a Facebook ads funnel, try it out for yourself. Implement the funnel into your own social media campaigns and track your progress over time.
Ready to put theory into practice? Start off right by taking advantage of these 5 free social media tools.
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