Case Study: A Critical Analysis AMEX’s Facebook Performance

American Express, also known as AmEx, is a multinational financial services corporation founded in 1850. As the world’s largest card issuer by purchase volume, American Express is best known for its credit card, charge card, and travelers check services. Holding the prestige of one of the 30 components of the Dow Jones Industrial Average, American Express has over 27,000 employees in the United States and over 35,000 employees outside of the United States.

Case Study: A Critical Analysis AMEX’s Facebook Performance

Staff Writer

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