As a shopper, you’ve seen the long dreadful lines, the crazy shoppers, and the flashy promotions. However, in the last couple of years, the eCommerce industry has made shopping convenient for customers. This year can be your chance to create the best Black Friday campaign this year.
But before you start, discover how these eCommerce brands marketed their best campaigns last year.
Advice: Just like Zaful, the best way to create a Black Friday marketing campaign is to know your audience, but it can get overwhelming with multiple social media platforms. With a unified marketing platform, you can drive more growth and engagement for all of your platforms.
Advice: If you aren't paying attention, your competitors can be right behind you. Take advantage of our social media benchmarking tool to see how your performance is doing against your competitors.
The TakeawayRegardless of whatever category your brand lands in, each category is an opportunity to redefine your Black Friday marketing campaign this year.
You can start by seeing your brand in a quadrant report — Facebook Quadrant Report & Instagram Quadrant Report — From there, you can start creating content and drive more engagement.
You May Also Like
The Top Beauty Brands to Watch Out for on Black…
The Black Friday season can get competitive for any marketer in the beauty industry. You can use this chance to see to utilize tips, and discover new ideas for your Black Friday campaign this year.
5 Leading Fashion Brands That Dominated Black…
Fashion brands need to keep the engagement high to out-beat their competitors — especially with today’s fast fashion. It’s a battle to balance high engagement with your audience and maintain post frequency. Fortunately, these fashion brands can be a great model for you to plan out this year’s Black Friday campaigns.