The Black Friday season can get competitive for any marketer in the beauty industry. You can use this chance to see to utilize tips, and discover new ideas for your Black Friday campaign this year.
Kylie CosmeticsAn iconic brand that belongs in the Hunter category. Last year, Kylie Jenner launched her Holiday 2018 Collection a week before Black Friday. But why didn’t she launch the Holiday Collection on Black Friday? Well surprisingly enough, Kylie Cosmetics took it to another level.
On Black Friday, they launched one of their best products, KKW x KYLIE Round 2 — which gained over 338.1k interactions! Many of their customers loved the first round, so why not launch the second round on Black Friday? Based on our analytics, this was one of the best performing Black Friday posts of 2018.
Bath & Body WorksIt’s all about choices. As a Hunter on both platforms, Bath & Body Works has shown engaging content that displays endless options of unlimited fragrances of perfume, lotions, candles, and holiday sets.
Anastasia Beverly HillsWhat makes Anastasia a Hunter on Instagram is that it’s filled with just everyday Instagrammers using their makeup. Whether it’s exciting photos of their product, selfies, or even their tutorials — Anastasia will showcase it. You can also see the right mix of collaborations with macro and micro-influencers, sometimes as little as 2k followers.
Advice: You can be surprised how much visibility influencers can get for your brand. Macro-influencers can definitely get you the volume, but micro-influencers can be more personable and target a specific audience. Save time and discover the perfect influencer for your best Black Friday marketing campaigns.
Fenty BeautyLast year, Fenty Beauty delved into the Black Friday theme. Even though their Instagram landed in the Browser category, the STUNNA Black Lip Paint post attracted over 97k likes! What kept their engagement high was not only their gorgeous posts but with their unique hashtags!
When creating your hashtags, they should be fun and eye-catching, and simultaneously, aligned with your brand and your target audience — just like Fenty Beauty. When you make something valuable for your audience and not about you, you can really see how they use those hashtags. And you never know, maybe you’ll find new influencers for your brand through hashtags.
Advice: Don’t worry too much if your brand falls into the Browser category. You have the audience and the right engagement, you simply need to put more time into creating content. But increasing demand for quality content isn't always easy to meet. Having a Black Friday content tool can make content creation easier.
The TakeawayThe beauty industry is highly competitive on social media, especially during Black Friday. You have to create beautiful, yet engaging content to reel those customers in and at the same time, post consistently to keep that engagement high. This is your chance to dive into your creativity to come up with the best Black Friday marketing campaigns.
Why not try it now? Discover where you currently stand amongst your competitors this season with our free quadrant report tools — Facebook Quadrant Report & Instagram Quadrant Report.
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