Dear Influencer, You know that today you’re competing with dozens of other professionals. To stand out from the rest of the pack and get discovered by more brands, you’ve got to re-think how you’re marketing yourself as an influencer in 2018.
Lucky for you, influencer marketing is set to become a $5 to $10 billion market within the next 5 years. On Instagram alone, we are seeing that 70% of brands across industries are working with influencers, and comes as no surprise with earlier projections from e-Marketer in 2016, with $570 million spent on Instagram sponsored posts.
More and more consumers are seeking out reviews and trusted voices when making a purchase decision, and that creates a huge opportunity for influencers and brands to team together to communicate powerful stories that can create an authentic connection with audiences. Though, this development brings new challenges…
If you want to grow your position as an influencer, be discovered by iconic brands, and continue to build a devoted audience, then how you market yourself needs to change. Here are two things you can do right now to stay ahead of the curve and get found by more brands.
Companies are increasingly using tools to find the right influencers on social media, and if you want them to find you, you need to assure you are appearing in organic search. Your biography in your profile should incorporate the most important things brands need to know. Think of your social media profile biographies as an extension of your business card.
Just think of how organic search works. To get ‘discovered’ on the internet you need to achieve a high ranking on Google through a solid Search Engine Optimization (SEO) strategy. You know the game, since you’re probably using keywords and doing everything you can to get up on the first page on Google.
When it comes to influencer identification, your discoverability will depend on how easy it is to find you in a crowd of influencers similar to you. So in other words, you need to enhance certain aspects of your profiles across social media to improve your search rankings so you can get discovered by brands.
Of course to reach new audiences, it’s important to post often – and regularly. This will expose you to more people, but how else can brands identify you as an influencer on Instagram?
Recently, Instagram launched clickable hashtags and profile links for biographies. Take advantage of this new feature and include hashtags to show brands that you stand behind a particular movement, topic or something trending in the industry.
Another way to increase your odds of being found is to enhance the descriptions of your posts and cross-promote your other channels.
Influencers, we can’t stress enough how important it is to have an authentic and loyal following. Your audience are what is valuable to your clients, and should be a community you can count on. In other words, as an influencer, you are only as good as your audience.
We know that buying Likes on Instagram followers can be tempting, but it is one of the worst tactics you can deploy as an influencer. Short-term tactics and cheap tricks cannot help you achieve wider business goals for several reasons. You will not be able to earn the engagement and following you need to deliver results to your clients. After-all, it’s not about the size of your audience, it’s about ensuring that you have an engaged community because you’re speaking to the right audience. You will not be able to guarantee engagement to your clients if you can’t rely on your followers, and what’s the point if these profiles have no interest in buying their product or service?
Not to mention, you don’t have to be a Private Investigator to quickly see if your followers and those interacting with your content are authentic. Clients can quickly discover the truth. Authenticity is key for 2018.
Influencer marketing is becoming more relevant today, as consumers are arming themselves with reviews and people they trust to make a good decision on their next purchase. Brands recognize these developments and are pairing up with influencers to help them create more authentic content that don’t feel or look like traditional advertising.
This is great news for influencers that have built a loyal following and want to monetize on the power of their influence on social media. That means influencers will need to optimize their profiles, similarly to the way businesses have through SEO, but in the social media landscape this trend is called Social Media Optimization (SMO). Following the strategies above will help influencers be found by brands more easily through search, quickly reveal where they are located, who their audiences are, and whether they would be a good fit for an influencer marketing campaign.
Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.