Digital marketers have a lot on their plates when it comes to social media management. But with the right social media marketing tool, marketers can save time and make work easier across all platforms
In 2021, digital marketers like you need a reliable tool for social media management. And with so many tasks ahead of you – whether it’s social media analytics, content creation, community management, or social listening – you don’t always have time to research all the best tools for your business.
That’s why we’ve put together this helpful social media management tools comparison to make sure you have all the info you need to make the right choice for you.
Social media usage continues to surge significantly. Statista reports that an estimated 3.6 billion people worldwide used social media in 2020. That’s almost half of the global population, and this number is only projected to keep growing in the coming years, reaching 4.4 billion in 2025. Not to mention, people spent 145 minutes every day on social media in 2020.
The list of social media platforms where people are spending this time only continues to grow. The emergence of Clubhouse and the massive spike in popularity that TikTok saw in 2020 being recent examples.
As people turn more and more to social media, platforms will continue to evolve and become more complex. In 2021, it’s critical to have the right tools at your disposal.
But which social media management tool is the best for your specific needs? Which one will help you handle your social media presence and stay on top of what people are talking about?
Fortunately, no matter how you use social media for your business, these top social media management tools will continue to evolve to make the work of digital marketers easier and more effective.
When it comes to social media management, Socialbakers is your answer. It’s an end-to-end platform that helps you through the entire process, all the way from analysis and content planning to streamlined publishing and hassle-free community management.
It’s been the trusted platform for marketers from SMBs and large enterprise companies for years. It’s easy and quick to set up, so your teams can start using it immediately.
Of course, it offers all you’d expect from an end-to-end marketing platform, plus a lot more that truly allows you to take your marketing to the next level.
Every business needs a Facebook business page, and Facebook Business Manager has always been a few steps ahead by providing the necessary social media tools for publishing content. Facebook empowers businesses to grow with free tools, insights, and a global community of almost three billion people.
Even though it’s solely a social media management tool for Instagram and Facebook, it’s a great package to help small businesses, startups, and ambitious entrepreneurs to get started in growing their social media presence.
Started as a social media tool for fashion brands, Iconosquare has a multitude of features such as page analytics, community management, and post publishing. It can monitor your results, engage with your followers, and publish content systematically.
Buffer offers a range of solutions for marketers. The social media tool can streamline engagement and results on social media with all the basic attributes from team approvals and collaborations to a dynamic calendar.
Marketers can also engage with customers directly from the platform and analyze campaigns.
Solely a social media management tool for Instagram, Later helps influencers organize social media content and marketing campaigns with a smooth mobile app interface. If Instagram is your main channel, Later is the perfect platform for you.
Falcon is known for monitoring and social listening. They have helped social media marketers with brand reputation challenges. With a collaborative UI, they can deliver personalized brand experiences across most digital touchpoints.
Falcon provides valuable features for marketers from monitoring to publishing to engagement. Falcon can help you keep track of online communities with ease.
Hootsuite started off as a tweet scheduler. But over the years, Hootsuite’s social media services diversified. They are known for their freemium service.
The tool provides features from scheduling and content creation to monitoring. Hootsuite support channels such as Twitter, Facebook, Instagram, Linkedin, Pinterest, YouTube, and even Google My Business through the Hootsuite app directory.
Meltwater’s media intelligence focuses on PR and analyzes brands globally through PR and marketing. Their speciality combines a listening platform with publishing and engagement tools.
Meltwater can capture most mentions on social media sites. Plus, scheduling posts on Facebook and Twitter has never been so easy. It’s also a great tool for archiving and managing influencer marketing efforts.
If you need to strengthen your social customer care, Khoros can do the job for marketers. Khoros is built on top of a customer care foundation, and their advocacy for quality customer service comes from collaborations.
After merging with Spredfast and Lithium Technologies, Khoros was able to help marketers with digital community care and branded communities.
This social media management tool offers a practical customer care experience for marketers to quickly and efficiently plan social media strategies.
Talkwalker is one of the leading social media solutions when it comes to social listening and analytics. Talkwalker’s social listening and monitoring tool goes beyond just social – it also connects with news sites, blogs, forums, offline databases, traditional print, and even television.
Talkwalker can provide real-time insights on current trends and conversations from all social channels and online media. And if a social crisis hits, Talkwalker has your back.
Agorapulse has helped marketers from mid-sized businesses and agencies throughout the years. This platform is known for solid publishing and a social CRM.
For businesses with a narrow focus and specific target audience, Agorapulse can monitor their brand and keywords on Facebook, Instagram, Twitter, and YouTube. With clear reports and an easy-to-use dashboard, Agorapulse can boost social campaigns and increase engagement.
Sprinklr is more a unified front office management platform than a stand-alone social media management solution. Plus, they do it with a cloud-based customer experience management solution for social media, content marketing, and paid advertising.
Planable is a fun social media planning tool that caters to marketing teams, agencies, freelancers, and influencers. It offers features such as content previews, Giphy integrations, post scheduling, feedback reviewing, and many more.
This is a great tool if you have a small marketing team or you’re just getting started on expanding your social media presence.
For brands, Dash Hudson is a software that focuses on visual marketing and content. Marketers can publish all their content through the platform to gain the right engagement.
This tool allows businesses to analyze their traffic and the overall success of their different social media accounts.
Billions of conversations take place on social media daily. Not only must brands be able to grow and communicate with their follower base effectively, but they must also truly understand how people talk about them and identify new trends.
Being able to cut through the noise to do each of these things effectively is essential for any customer-centric brand to succeed in 2021. Adopting the right social media management software or tool can make this happen.
Thankfully, as we’ve seen in this post, there are several options available to social media managers today to help them do just that.
When she’s not baking cupcakes or marinating meat, Alyssa is a copywriter and content marketing specialist at Socialbakers. She has been with the company since 2019 and has been a fierce writer for multiple blogs, email campaigns, newsletters, and other pieces of content for the company.