Updated June 4, 2020 — Reaching your audience takes precise planning and research into the best times to post on social media. Each platform needs strategic approaches to maximize how well your content does across all channels. But before you get started, here are some questions you should tackle first:
Keep in mind that there’s no perfect answer for the question of when’s the best time to post on social media — there’s only good research and planning.
Luckily, we have done the work for you, so you can get the best results for each of your social media campaigns. For the sake of simplicity, we will pull our focus towards US time zones for most of the platforms listed below.
Discovering the best times to post on Facebook just got easier with Socialbakers’ AI. The following graphs show the possible impressions based on user activity on social media during the time of day and day of the week. The darker the squares, the higher activity.
Don’t forget that your posting strategy is just as important as your organic reach on Facebook. As these go hand-in-hand, always keep your organic strategy in mind when creating your posting strategy.
Timings like these are great to know where you stand by benchmarking your posts. The best way to figure out your competitive advantage for your brand or industry is to check your metrics on your Socialbakers dashboard.
Socialbakers features PrimeTime for better content scheduling and publishing decisions. By having a strong Facebook SEO posting strategy, you’ll be able to easily maximize your reach and engagement with smart publishing recommendations tailored to each of your Facebook pages’ active audiences – especially useful if your business runs localized pages in different regions around the world.
Instagram is the top choice for influencers and content creators looking for brand collaborations, and although Facebook’s user base is larger, Instagram’s one billion monthly active users are incredibly engaged.
If you’re posting when your followers are most active, your content will pick up steam much faster and Instagram will push it further up the feed, resulting in even more interactions. By knowing the best times to post on Instagram, you can create engaging Instagram captions to take your posting strategy to the next level.
Unlike some other platforms, on Twitter it’s less about publishing at exactly the right time than it is about keeping up a healthy volume of tweets so that you stay on your audience’s Twitter newsfeed.
Digital marketing guru Neil Patel mapped out a strategy in his in-depth look at the best times to post on Twitter. The data he found on the subject is fascinating for the US market:
To create a powerful Twitter marketing strategy, you should always look at your own data to see when the best posting times for your individual business would be. On Socialbakers platform, you can easily see when your audiences are the most active on Twitter at a glance to boost your engagement rates.
With a growth rate of about two new profiles per second and over 500 million members, LinkedIn is the world’s largest professional network. The people using LinkedIn are not looking for fluff, they are more interested in engaging conversations.
Users have created great content to generate sales leads for their business through LinkedIn. Now that you know the best times to post on LinkedIn, you can attract the right audiences on LinkedIn when they are most engaged.
When posting on YouTube, keep in mind that YouTube is under the Google umbrella. If you’re familiar with Google and SEO, you know that YouTube videos are indexed and ranked in Google searches.
In order to get a good ranking for your YouTube video on Google search, posting earlier before the traffic and YouTube engagement rate increases will give you that advantage.
As the iconic app grows every day, brands are trying to find ways to use TikTok for business. A 15-second video can gain a lot of traction for your brand as long as you post at the right time. However, the best times for posting on TikTok can vary throughout the week. Here are the best times to post on TikTok:
Here’s a tip – people have been reposting their TikTok videos on Instagram, so you can do the same to gain more reach and visibility. Check the best times to post on Instagram mentioned earlier in this blog.
Posting on Pinterest really depends on the type of pins you post, the boards you follow, and the type of audiences. Content quality is important for Pinterest’s algorithm since the platform uses Smart Feed, which was designed to create a more personalized feed for Pinterest users.
To improve your pinterest marketing strategy and to get your pins into more personalized Smart Feeds, Pinterest takes into account three things: image quality, meaningful descriptions, and consistent pinning to contribute to the Pinterest community.
Snapchat is used on a daily basis and it’s one those nocturnal apps that keeps bedtime browsers entertained till they fall asleep.
Other than personal use, Snapchat for business is great for marketing your business with short quality content. So how can you get the most out of it?
Whatever your social media goals are, there is no one-size-fits-all solution for posting at the right time. It takes precise planning and research to really get the results you need to improve your next campaign.
And it’s not easy, you may not be satisfied with your first campaign results, but that’s why you have to create engaging content and organize your social media posting schedule to the T. Knowing the best times to post on social media can really improve your content strategy and help you understand more about your audiences.
Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.