Articles by Alexandria McCulloch

How Influencer Content Has Put Fashion And Beauty Brands Ahead On Instagram image

How Influencer Content Has Put Fashion…

Marketers are seeing the growing demand from audiences to share more authentic and transparent content. They face the constant challenge of staying relevant and competing for attention on the News Feed, which is becoming increasingly more difficult. However, today content creation is no longer just in the hands of brands and agencies, influencers are having a key role in the stories brands communicate.

Marketing