Articles by Jordan Lukeš

Alcohol Marketing Trends You Need to Know Right Now image

Alcohol Marketing Trends You Need to Know Right Now

When it comes to social media, the alcohol industry knows what they're doing. Despite strict advertising rules and age restrictions, they’ve managed to create engaging content, adopt new formats, create alluring alcohol marketing campaigns, and engage with their audiences. However, there’s still room for improvement. Read on to learn how alcohol brands are spending on social media and discover possible solutions to cut costs.

How to
Nike vs. Snap Influencers: The Data View of the Cases image

Nike vs. Snap Influencers: The Data View of the Cases

Nike and Snap (previously Snapchat) may not seem alike, but they have one thing in common and that's influencer marketing. What's a deciding success factor for any influencer campaign? It's choosing the right partner! In the case of Nike and Snap, the results of the two campaigns are entirely different, but one thing is clear. Aligning your brand with interests an influencers' audience cares about can create a lasting impact!

How to
How to Perform a Stress-Free Social Media Audit - Template Included image

How to Perform a Stress-Free Social Media Audit - Template Included

It’s that time of the year again where you need to review your past social media strategies and fix holes in your methods. Social media audits take a lot of patience, but they are a necessary evil. Don’t worry, we’re here to help! In this guide you’ll get step-by-step instructions along with a nifty social media audit template to make this process as smooth as possible. Ready to roll up your sleeves? Let’s get auditing!

Marketing
We Saved 56% on Conversion Costs on Facebook - Here’s How image

We Saved 56% on Conversion Costs on Facebook - Here’s How

Advertising is what makes the Facebook marketing world go round. But in order to get the most out of your budget you need to get your targeting right. We’ve tested some of the most used targeting options out there to find the perfect one that will get more conversions for less cash. Read on to learn how we were able to to lower our costs and increase conversions hassle-free.

Marketing
Top 10 Travel Influencers Brands Need to Know About image

Top 10 Travel Influencers Brands Need to Know About

Influencer marketing is on the rise and no one does it better than travel brands. From Paris to Hong Kong, influencers all over the world are getting their selfies on and their adventure craving fans are #LovingIt. We’ve sifted through our database of millions of influencer profiles to find the best Instagram travel accounts that you should follow now. Read on to see which influencers made it on our top 10 list.

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