Articles by Mantas Ciuksys

5 Free Social Media Tools to Bookmark image

5 Free Social Media Tools to Bookmark

If you thought there’s no such thing as a free lunch, think again. Despite the money you have to pay for an all-around social media marketing suite that does everything from A to Z, you can find free social media management tools online that won’t cost you anything. For those marketers that look for a quick and free solution, we have an entire section available. But to make the process even easier, we rounded up the top 5 free tools below:

Marketing
Can Benchmarking Your Ad Spend Change How You Calculate Your Social ROI? image

Can Benchmarking Your Ad Spend Change How You Calculate Your Social ROI?

Advertising on social media is growing into a $100 billion business. Budgets for social media spend are increasing, and CMO’s are expecting their teams to divert more time and resources to demonstrating that their efforts on social are making a business impact. Being able to link media activity to business benefit - the elusive ROI of social - has become the central task in marketing.

Advertising
Social Media is the Toughest Job in Marketing image

Social Media is the Toughest Job in Marketing

Social media advertising today is bigger than the newspaper industry - and it’s only a few years old. Social is fast becoming a significant part of digital marketing, and as more companies are starting to think “social first,” it tests the role of the social media manager - one that is changing fast and requires a new set of tools for marketers to keep pace with what their companies expect of them.

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