Social Media Sentiment Analysis: What Marketers Need to Know image

Social Media Sentiment Analysis: What Marketers Need to Know

Would you like to discover your audience's feelings towards your brand? Boost your online reputation? Ward off social media crises before they even happen?If you answered yes, it's time you embrace social media sentiment analysis. Here's everything you need to know about analyzing sentiment - from what it is and how it works to why you need to leverage it for your business.

Marketing
Fake Social Media Influencers: How to Not Get Scammed image

Fake Social Media Influencers: How to Not Get Scammed

Fake social media influencers became a real headache for marketers. Widespread and difficult to identify at first sight, fake influencers keep deceiving brands and costing them millions of dollars in wasteful investments. Want to avoid getting scammed? Discover how to always pair up with the right influencers and generate incredible results from your influencer marketing campaigns.

Marketing
How to Manage Social Media Like a Pro: A Comprehensive Guide image

How to Manage Social Media Like a Pro: A Comprehensive Guide

As a person in charge of social media, you live a hectic life. Between building effective strategies and overseeing multiple social media accounts, you need to stay on top of finding new opportunities for marketing growth, and report on your performance - all under time-pressure. And if this wasn't challenging enough, your social media teams are growing. This means you need a solid management know-how to build efficient workflows and deliver results. We know things can get overwhelming. That's why we created this step-by-step guide explaining how to manage social media more efficiently - from persona analysis and content creation to listening.

Marketing
Instagram Engagement: Everything You Need to Know [Exclusive Stats] image

Instagram Engagement: Everything You Need to Know [Exclusive Stats]

With over a billion users, Instagram is officially at the forefront of the social media marketing world. It took the platform a mere eight years to get there. Founded in 2010, Instagram has gradually entered the competitive sphere - mostly due to its incredible potential to keep users engaged. But while Instagram is a great place to earn interactions, some essential questions remain. What exactly defines engagement on the platform? How can you best utilize it for your brand? Read on to find out:

Marketing
Target Audience on Facebook: How to Reach and Convert Them image

Target Audience on Facebook: How to Reach and Convert Them

One of the biggest advantages of Facebook advertising is the ability to identify and target a highly specific audience. But while the possibility is there, many marketers are still struggling to reach the right user group that would convert. If you're one of them, read on to find out how to connect with your target audience and turn them into customers:

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