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Articles by R. Adriel Vasquez

A Visual History of Facebook Advertising image

A Visual History of Facebook Advertising

Comfort and personalization have been key values throughout Facebook’s development. To that end, advertising on the platform has involved more homework from marketers themselves, using social insights to create relevant, desirable content. The result is less generic messaging and better conditions for connecting brands and people. Check out the evolution of Facebook advertising to see how that connection has been nurtured.

Advertising
Regional Reports Are In: See Top Social Content From Around the World image

Regional Reports Are In: See Top Social Content From Around the World

The regional reports for March 2014 are now available! Socialbakers have collected insights from over 70 countries to evaluate how our analytics solutions can serve social business objectives. For some highlights, we picked four of the top regional performers on Facebook to see what social marketing lessons they can offer. Even if you’re a seasoned social pro, it’s always good to get a refresher on the basics. So let’s get refreshed!

Social Customer Care
Engage London 2014: Our Biggest Social Media Event Ever image

Engage London 2014: Our Biggest Social Media Event Ever

An event unparalleled anywhere in the marketing world, Engage is where the finest practitioners come together on one stage. Whether you’re a seasoned social pro or just getting started – anywhere you sit in your company – you’ll engage the innovators, discover the trends, and learn the tools that will transform your social strategy for years to come. Below, have a look at what each session has in store.

Events
Facebook Breaking Changes: Why Losing Sponsored Stories Actually Helps Marketers image

Facebook Breaking Changes: Why Losing Sponsored Stories Actually Helps Marketers

Facebook has announced earlier this year that sponsored stories will be discontinued as of April 9th. Though the ad type has been favored among marketers, new advantages will appear in its place. As Alexander Graham Bell famously said, “When one door closes, another door opens”. Marketers ready to embrace new and smarter strategies on social won’t be left behind.

Advertising
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