Content Intelligence: What it Really Means for Digital Marketers  image

Content Intelligence: What it Really…

Marketers today have an amazing job. If you define amazing as full of challenge. Jobs with opportunity across 20+ channels and that’s social only! But we know that marketing doesn’t start or stop with social only. Digital marketing has transformed, we’ve all heard about digital transformation and leveraging data to make decisions. Are marketers today really using audience insights and data to drive and sustain their performance in an ever-changing landscape? The answer is a resounding ‘yes, absolutely!’ - and that’s because they have to…

Marketing
7 Tips on How to Use Social Selling to Reach More Customers image

7 Tips on How to Use Social Selling to…

Social media is no longer just a place to connect with old friends and meet new ones. It has become a vital platform for brands to engage their audience and reach more relevant customers. This allows brands to successfully drive conversions through social selling. In this article, we will discuss seven effective social selling tips that will help you reach more customers.

Marketing
Target Audience Analysis: Everything Digital Marketers Need to Know image

Target Audience Analysis: Everything…

As a brand, you want to be reaching the right people.Target audience analysis is a central component to any marketing strategy, as it gives you an informed view of who your audiences are, who your audiences are not, and, equally important, audiences your brand could be reaching out to with a few tweaks to your strategy.But what exactly is audience analysis? How do you go about it? We’re here to help you get started with this guide.

Marketing
We Saved 56% on Conversion Costs on Facebook - Here’s How image

We Saved 56% on Conversion Costs on…

Advertising is what makes the Facebook marketing world go round. But in order to get the most out of your budget you need to get your targeting right. We’ve tested some of the most used targeting options out there to find the perfect one that will get more conversions for less cash. Read on to learn how we were able to to lower our costs and increase conversions hassle-free.

Marketing
7 Ways Your Social Media Strategy Might Hurt Your SEO image

7 Ways Your Social Media Strategy Might…

Did you know that social media can have a direct effect on your SEO? If done correctly, social media can drive organic traffic, generate high engagement rates, and improve SEO rankings. It can also increase your brand's visibility and awareness. Read on to find out if your SEO is suffering from these most common social media mistakes!

Marketing
5 Tips For Repurposing Blog Posts For New Content  image

5 Tips For Repurposing Blog Posts For…

In the content marketing world, we dedicate an enormous amount of time and effort to create genuine, compelling, and valuable content for our blogs. We work tirelessly to come up with new, unique ideas for blog content that will keep our audiences engaged. It’s a struggle. Even seasoned marketers find it hard to come up with fresh content ideas week after week.

Marketing
Micro Influencers vs Macro Influencers, What’s Best for Your Business? image

Micro Influencers vs Macro Influencers,…

Influencer marketing on social media has taken off, and is now a ubiquitous marketing channel for any savvy digital marketer. But much like the rest of the internet, the choices seem endless. The knee-jerk reaction tells us bigger is better, but is that really the case?There are a lot of things to look for in a social media influencer when choosing the best fit for your business. So let’s look at the pros and cons of micro influencers vs macro influencers.

Marketing
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