Cutting Advertising Costs: Automotive Marketing and Customer Journeys image

Cutting Advertising Costs: Automotive Marketing and Customer Journeys

Like all sectors, the automotive industry is dealing with a rapidly changing social media landscape. 

In 2019, automotive marketing has one of the highest Cost-per click rates in comparison to other industries.Organic reach is decreasing and CPC costs just keep rising, so how can automotive brands keep costs down while identifying and growing customer segments?

Marketing
Everything You Need to Create Successful Holiday Marketing Campaigns  image

Everything You Need to Create Successful Holiday Marketing Campaigns

Holiday marketing campaigns are a bit special for marketers because they can bring huge revenue, but they can also bring disappointment, low ROI, and wasted budget. As with almost everything in life, successful holiday marketing campaigns are all about the planning. All the best holiday marketing has great planning in common, whether it’s for Christmas, Halloween, Black Friday, Easter, or any other seasonal advertising campaign.Great marketers plan and strategize, measure and adjust, making full use of all the tools at their disposal. They prepare early, keep an eye on trends, and identify, captivate, and nurture the right audience with emotional, personalized content. Some brands are very successful with their holiday advertising campaigns and others not so much. If you’re planning a  Facebook Christmas campaign or an Instagram Halloween campaign, then read on to learn how to plan a stellar holiday social media campaign that gets the business results you need.

How to
From Content Marketing Strategy to Social Media Content Ideas: What You Need to Know image

From Content Marketing Strategy to Social Media Content Ideas: What You Need to Know

When it comes to content marketing, we all know how difficult it can be to get it running smoothly and bringing the results you want. Talk to any social media manager and they’ll be happy to share the risks, pitfalls, challenges, and the hard work it takes to come up with great social media content ideas or build an effective content marketing strategy.

How to
10 Easy Steps to Managing a Social Media Crisis image

10 Easy Steps to Managing a Social Media Crisis

In today's interconnected digital world a social media crisis is always waiting to happen. The impersonal nature of the internet has given rise to a mob mentality - as any brand who has made a an online misstep well knows. So you want to know more about social media crisis management? Read on.

How to
How to Increase Your Social Media Traffic - The Expert's Advice image

How to Increase Your Social Media Traffic - The Expert's Advice

So you published your polished post on social media and started waiting for the clicks to roll in. Hours pass by, but nothing happens. Does this scenario sound frustratingly familiar? That's because the volume of social media traffic is in decline. Back in 2014, over 31% of referral traffic came from social media - a number that dropped to 26% in 2018, the first year when search outpaced social for referral traffic. Even though getting people to see or engage with your content has become a challenge, it's not impossible. Read on to find out how to increase social media traffic in an effective way:

How to
How to Boost Your Facebook Organic Reach: 10 Powerful Ways  image

How to Boost Your Facebook Organic Reach: 10 Powerful Ways

Due to the ever-changing Facebook News Feed algorithm, many marketers believe the days of organic Facebook reach are over. But while it might be more difficult for your content to perform well organically, it's surely not impossible - and we're about to prove it. Read on to discover ten effective ways to beat the algorithm and improve your organic reach!

Marketing
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