10 Easy Steps to Managing a Social Media Crisis image

10 Easy Steps to Managing a Social Media Crisis

In today's interconnected digital world a social media crisis is always waiting to happen. The impersonal nature of the internet has given rise to a mob mentality - as any brand who has made a an online misstep well knows. So you want to know more about social media crisis management? Read on.

How to
Starting Off Right: Better Top of the Funnel Marketing image

Starting Off Right: Better Top of the Funnel Marketing

Tradition dictates that acquiring and converting new leads from top of the funnel marketing is about ten times more expensive than it is to convert leads you already have.But does it have to be?Optimizing your top of the funnel marketing can cut your costs dramatically and help you reach the right audiences every time.

Marketing
Target Audience Analysis: Everything Digital Marketers Need to Know image

Target Audience Analysis: Everything Digital Marketers Need to Know

As a brand, you want to be reaching the right people.Target audience analysis is a central component to any marketing strategy, as it gives you an informed view of who your audiences are, who your audiences are not, and, equally important, audiences your brand could be reaching out to with a few tweaks to your strategy.But what exactly is audience analysis? How do you go about it? We’re here to help you get started with this guide.

Marketing
7 Ways Your Social Media Strategy Might Hurt Your SEO image

7 Ways Your Social Media Strategy Might Hurt Your SEO

Did you know that social media can have a direct effect on your SEO? If done correctly, social media can drive organic traffic, generate high engagement rates, and improve SEO rankings. It can also increase your brand's visibility and awareness. Read on to find out if your SEO is suffering from these most common social media mistakes!

Marketing
Micro Influencers vs Macro Influencers, What’s Best for Your Business? image

Micro Influencers vs Macro Influencers, What’s Best for Your Business?

Influencer marketing on social media has taken off, and is now a ubiquitous marketing channel for any savvy digital marketer. But much like the rest of the internet, the choices seem endless. The knee-jerk reaction tells us bigger is better, but is that really the case?There are a lot of things to look for in a social media influencer when choosing the best fit for your business. So let’s look at the pros and cons of micro influencers vs macro influencers.

Marketing
How the NFL and Other Major Leagues Are Winning on Social image

How the NFL and Other Major Leagues Are Winning on Social

Sports of all kind are ingrained in American culture. Fans across the nation are not only cheering for their favorite teams from the stands – but are also taking to social media to show their support. Using Socialbakers data we have analyzed the social media performance of Major League sports. Get the behind-the-scenes facts in our latest infographic and find out which teams are winning off the field.

Statistics
Socialbakers recognized in Enterprise Social Media Suites based on user reviews Socialbakers recognized in Mid-Market Social Media Analytics based on user reviews

High Performer & Leader
Social Media Suites, Social Media Management
and Social Media Monitoring, Social Media Analytics Category

G2 Crowd

Users love Socialbakers on G2 Crowd

Users Love Us Award

G2 Crowd

Market Leader

Market Leader

Featured Customers

5 of 5 Stars User Reviews 5 of 5 Stars User Reviews

5 of 5 Stars User Reviews & Top 20 Most
Popular Social Media Marketing Software

Capterra