Your Guide to Social Media Competitive Analysis image

Your Guide to Social Media Competitive Analysis

No matter what kind of business you have, you will be facing competition. These might be older, more established companies with loyal clientele and a legion of fans on social media, or they might be new competition coming out of the woodwork trying to destabilize your place in the market.Getting the edge over your competitors is absolutely essential if you want your business to succeed, but that’s easier said than done - just knowing who they are and what they sell isn’t enough to beat them.This is where social media competitive analysis and competitive intelligence come in.What exactly is social media competitive analysis, and how do you collect the relevant intelligence? How do you use it? Read on to find out.

How to
The Best Times to Post on Social Media Based on Data image

The Best Times to Post on Social Media Based on Data

“When is the best time to post on social media?”The short answer is: whenever your audience is most active and therefore most likely to see and engage with your content.But in reality, it’s a big question. One that needs to be broken down a little more. There is no “best time” to post on social media as a whole. Instead, you need to think smaller. Ask yourself when is the best time to post on Facebook? When is the best time to post on Instagram? Or Twitter, or LinkedIn.Each individual platform will have different optimal times for publishing, but figuring out when those are can be painful. That’s why we’ve taken time to look at this data.Read on to learn when the best time is to post on social media, for each platform!

How to
33 Must-Have Content Creation Tools Every Brand Needs image

33 Must-Have Content Creation Tools Every Brand Needs

Content creation is harder than it looks! And in our digital and visual era, if you’re not putting out great content regularly, you’re losing your audience and conversions.But content creation can be a time-consuming process without the right tools - that’s why we’re here to help! Check out this comprehensive list of the best content creation tools and software.

Marketing
8 Killer Tips for Better Social Media Community Management image

8 Killer Tips for Better Social Media Community Management

As a social media community manager, what can you do to help drive business success? One of the best ways is to help cultivate strong customer relationships, build brand loyalty, and help your business retain more customers in the long-term.A strong community becomes a place where customers interact not just with your brand, but with each other - working as free word-of-mouth advertising and a great source of positive reviews.But a social media community doesn’t just spring up overnight. It takes time and hard work to build one. As a social media manager, you’ll have to set up a plan, track the right metrics, and get commenting to get the ball rolling.Luckily, we’re here to help with these tips and tricks for social media community management best practices.

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