The Cannes Lions 2017 Debate: Creativity Versus Efficiency image

The Cannes Lions 2017 Debate: Creativity Versus Efficiency

While some guests left the Cannes Lions International Festival of Creativity, the advertising world's annual celebration of groundbreaking campaigns, feeling inspired, others left wondering if they will be returning next year. It's now more important than ever before for marketers to prove the business value of their efforts and spending. Gaudy productions with no direct ties to business gains are on the way out, while digital campaigns are on their way in. Read on to find out how social media is changing the advertising world.

Socialbakers recognized in Enterprise Social Media Suites based on user reviews Socialbakers recognized in Mid-Market Social Media Analytics based on user reviews

Enterprise, Mid-Market, and overall Leaders.
Best Return of Investment and Easiest Setup & Admin awards.
In the categories of Social Media Analytics, Management, and Monitoring.

G2 Crowd

Users love Socialbakers on G2 Crowd

Users Love Us Award

G2 Crowd

Market Leader

Market Leader

Featured Customers

5 of 5 Stars User Reviews

Top 20 Most Popular Social
Media Marketing Software