From Content Marketing Strategy to Social Media Content Ideas: What You Need to Know

Your Guide to Social Media Competitive Analysis

No matter what kind of business you have, you will be facing competition. These might be older, more established companies with loyal clientele and a legion of fans on social media, or they might be new competition coming out of the woodwork trying to destabilize your place in the market.Getting the edge over your competitors is absolutely essential if you want your business to succeed, but that’s easier said than done - just knowing who they are and what they sell isn’t enough to beat them.This is where social media competitive analysis and competitive intelligence come in.What exactly is social media competitive analysis, and how do you collect the relevant intelligence? How do you use it? Read on to find out.

The Best Times to Post on Social Media Based on Data

“When is the best time to post on social media?”The short answer is: whenever your audience is most active and therefore most likely to see and engage with your content.But in reality, it’s a big question. One that needs to be broken down a little more. There is no “best time” to post on social media as a whole. Instead, you need to think smaller. Ask yourself when is the best time to post on Facebook? When is the best time to post on Instagram? Or Twitter, or LinkedIn.Each individual platform will have different optimal times for publishing, but figuring out when those are can be painful. That’s why we’ve taken time to look at this data.Read on to learn when the best time is to post on social media, for each platform!

Target Audience Analysis: Everything Digital Marketers Need to Know

As a brand, you want to be reaching the right people.Target audience analysis is a central component to any marketing strategy, as it gives you an informed view of who your audiences are, who your audiences are not, and, equally important, audiences your brand could be reaching out to with a few tweaks to your strategy.But what exactly is audience analysis? How do you go about it? We’re here to help you get started with this guide.

Top Facebook Videos of 2017: A Year in Review

2017 was a booming year for video content on Facebook. In this article, we detail how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries in the US.

6 Ways to Improve Your Videos on Facebook With Dynamic Benchmarks

Facebook video is a hot topic on social media. Ever since, Facebook assured marketers that the trend is guaranteed to carry over to 2018, everyone has rushed to find out how they can build more videos to meet the content demands of their audiences. However, as output increases, so does the need for valid measurement techniques. To get even better at what you do you need to know how your videos stack up to the rest of the market. Do you need to turn up the frequency of your videos, or scale back on spending? Find out where you stand and get tailored recommendations that will help you transform your video insights into action.

How to Optimize Your Facebook Ads Strategy from Start to Finish

Facebook is one of the most effective digital advertising channels. With the vast number of daily active users, marketers can reach a multitude of different audiences with content that is relevant to them. Knowing which ad objectives to choose and how to measure your results can make all the difference in helping you make a strong impact in the crowded social media environment.

The Challenge of Benchmarking Your Ad Spend Performance

Benchmarking is a foundational practice in digital marketing that helps marketers understand their performance against competitors and industry trends and standards. In social media, the practice is critical to understanding a brand’s current performance and a necessary step in uncovering ad strategy weaknesses and strengths.

Use Competitive Intelligence to Get an Edge on Social

Smart social media marketing today is not only about knowing if your ad spend is having an impact for your brand, it’s about knowing how your competitors are investing their money on social. These are the key competitive intelligence challenges that Socialbakers Suite will help you solve today:

LinkedIn Metrics Now in Suite for Consolidated Social Media Measuring

LinkedIn is the largest professional-oriented platform, with over 500 million members and counting. Marketers are continuously using the platform in new ways to communicate with prospective employees and alumni, brand their companies, engage their communities, and find valuable leads. And savvy marketers can use Socialbakers Suite to get all of the most important LinkedIn analytics in the same place as they get the rest of their social media data!