Target Audience Analysis: Everything Digital Marketers Need to Know image

Target Audience Analysis: Everything Digital Marketers Need to Know

As a brand, you want to be reaching the right people.Target audience analysis is a central component to any marketing strategy, as it gives you an informed view of who your audiences are, who your audiences are not, and, equally important, audiences your brand could be reaching out to with a few tweaks to your strategy.But what exactly is audience analysis? How do you go about it? We’re here to help you get started with this guide.

Marketing
6 Ways to Improve Your Videos on Facebook With Dynamic Benchmarks image

6 Ways to Improve Your Videos on Facebook With Dynamic Benchmarks

Facebook video is a hot topic on social media. Ever since, Facebook assured marketers that the trend is guaranteed to carry over to 2018, everyone has rushed to find out how they can build more videos to meet the content demands of their audiences. However, as output increases, so does the need for valid measurement techniques. To get even better at what you do you need to know how your videos stack up to the rest of the market. Do you need to turn up the frequency of your videos, or scale back on spending? Find out where you stand and get tailored recommendations that will help you transform your video insights into action.

Marketing
How to Optimize Your Facebook Ads Strategy from Start to Finish image

How to Optimize Your Facebook Ads Strategy from Start to Finish

Facebook is one of the most effective digital advertising channels. With the vast number of daily active users, marketers can reach a multitude of different audiences with content that is relevant to them. Knowing which ad objectives to choose and how to measure your results can make all the difference in helping you make a strong impact in the crowded social media environment.

How to
LinkedIn Metrics Now in Suite for Consolidated Social Media Measuring image

LinkedIn Metrics Now in Suite for Consolidated Social Media Measuring

LinkedIn is the largest professional-oriented platform, with over 500 million members and counting. Marketers are continuously using the platform in new ways to communicate with prospective employees and alumni, brand their companies, engage their communities, and find valuable leads. And savvy marketers can use Socialbakers Suite to get all of the most important LinkedIn analytics in the same place as they get the rest of their social media data!

Product News
Can Benchmarking Your Ad Spend Change How You Calculate Your Social ROI? image

Can Benchmarking Your Ad Spend Change How You Calculate Your Social ROI?

Advertising on social media is growing into a $100 billion business. Budgets for social media spend are increasing, and CMO’s are expecting their teams to divert more time and resources to demonstrating that their efforts on social are making a business impact. Being able to link media activity to business benefit - the elusive ROI of social - has become the central task in marketing.

Advertising
Socialbakers recognized in Enterprise Social Media Suites based on user reviews Socialbakers recognized in Mid-Market Social Media Analytics based on user reviews

High Performer & Leader
Social Media Suites, Social Media Management
and Social Media Monitoring, Social Media Analytics Category

G2 Crowd

Users love Socialbakers on G2 Crowd

Users Love Us Award

G2 Crowd

Market Leader

Market Leader

Featured Customers

5 of 5 Stars User Reviews 5 of 5 Stars User Reviews

5 of 5 Stars User Reviews & Top 20 Most
Popular Social Media Marketing Software

Capterra