6 Black Friday Marketing Campaign Ideas from Iconic Brands image

6 Black Friday Marketing Campaign Ideas from Iconic Brands

Black Friday campaigns get competitive every year, but this time you have an advantage! Below are the best Black Friday marketing campaigns from the most popular brands. This is your opportunity to get inspired and create a strategic Black Friday campaign to drive up your sales on the most profitable time of the year!

Marketing
Cutting Advertising Costs: Automotive Marketing and Customer Journeys image

Cutting Advertising Costs: Automotive Marketing and Customer Journeys

Like all sectors, the automotive industry is dealing with a rapidly changing social media landscape. 

In 2019, automotive marketing has one of the highest Cost-per click rates in comparison to other industries.Organic reach is decreasing and CPC costs just keep rising, so how can automotive brands keep costs down while identifying and growing customer segments?

Marketing
8 Halloween Social Media Campaigns to Spook-up this Season image

8 Halloween Social Media Campaigns to Spook-up this Season

Every year, brands spice up their social media content to commemorate Halloween - the spookiest time of the year! This year we trick-or-treated for some of the most successful social media campaigns to highlight holiday best practices any brand can follow. Learn who did it best and get quick tips for your next campaign.

Marketing
The Top 15 Marketing Podcasts You Need to Hear image

The Top 15 Marketing Podcasts You Need to Hear

The value of podcasts to marketers and their audiences alike is increasing. You can find podcast on almost any marketing topic: social media marketing podcasts, content marketing podcasts, marketing 101 podcasts, growth marketing podcasts, and many more. There are literally hundreds of marketing podcasts out there but, to save you time, we’ve listed 15 of the very best.

Marketing
Target Audience Analysis: Everything Digital Marketers Need to Know image

Target Audience Analysis: Everything Digital Marketers Need to Know

As a brand, you want to be reaching the right people.Target audience analysis is a central component to any marketing strategy, as it gives you an informed view of who your audiences are, who your audiences are not, and, equally important, audiences your brand could be reaching out to with a few tweaks to your strategy.But what exactly is audience analysis? How do you go about it? We’re here to help you get started with this guide.

Marketing
Micro Influencers vs Macro Influencers, What’s Best for Your Business? image

Micro Influencers vs Macro Influencers, What’s Best for Your Business?

Influencer marketing on social media has taken off, and is now a ubiquitous marketing channel for any savvy digital marketer. But much like the rest of the internet, the choices seem endless. The knee-jerk reaction tells us bigger is better, but is that really the case?There are a lot of things to look for in a social media influencer when choosing the best fit for your business. So let’s look at the pros and cons of micro influencers vs macro influencers.

Marketing
 Fill in the Gaps with These Social Media Team Roles image

Fill in the Gaps with These Social Media Team Roles

Social media management is a growing profession which means we can expect to see a surplus of new jobs popping up in the next few years. As companies increase their social media budget we can be sure that CMOs will be looking to equip their social department with more team members. If there ever was a good time to assemble a well rounded team that can accomplish social media greatness - it’s now. Find out which positions you should be hiring for and why.

How to
Fashion Week on Social Media: Who Took the Lead? image

Fashion Week on Social Media: Who Took the Lead?

The word "fashion" has been lighting up on social media. Fashion designers and brands are flaunting their new collections on the runway and fashionistas have been periodically checking their phones for new updates. We took a look at this year's Spring Fashion Week to find out how brands have left their mark on social media - engaging their communities from all corners of the globe.

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