Target Audience Analysis: Everything Digital Marketers Need to Know image

Target Audience Analysis: Everything Digital Marketers Need to Know

As a brand, you want to be reaching the right people.Target audience analysis is a central component to any marketing strategy, as it gives you an informed view of who your audiences are, who your audiences are not, and, equally important, audiences your brand could be reaching out to with a few tweaks to your strategy.But what exactly is audience analysis? How do you go about it? We’re here to help you get started with this guide.

Marketing
Micro Influencers vs Macro Influencers, What’s Best for Your Business? image

Micro Influencers vs Macro Influencers, What’s Best for Your Business?

Influencer marketing on social media has taken off, and is now a ubiquitous marketing channel for any savvy digital marketer. But much like the rest of the internet, the choices seem endless. The knee-jerk reaction tells us bigger is better, but is that really the case?There are a lot of things to look for in a social media influencer when choosing the best fit for your business. So let’s look at the pros and cons of micro influencers vs macro influencers.

Marketing
4 Spookily-Good Halloween Campaigns on Social Media image

4 Spookily-Good Halloween Campaigns on Social Media

Every year, brands spice up their social media content to commemorate Halloween - the spookiest time of the year! This year we trick-or-treated for some of the most successful social media campaigns to highlight holiday best practices any brand can follow. Learn who did it best and get quick tips for your next campaign.

Marketing
 Fill in the Gaps with These Social Media Team Roles image

Fill in the Gaps with These Social Media Team Roles

Social media management is a growing profession which means we can expect to see a surplus of new jobs popping up in the next few years. As companies increase their social media budget we can be sure that CMOs will be looking to equip their social department with more team members. If there ever was a good time to assemble a well rounded team that can accomplish social media greatness - it’s now. Find out which positions you should be hiring for and why.

How to
Fashion Week on Social Media: Who Took the Lead? image

Fashion Week on Social Media: Who Took the Lead?

The word "fashion" has been lighting up on social media. Fashion designers and brands are flaunting their new collections on the runway and fashionistas have been periodically checking their phones for new updates. We took a look at this year's Spring Fashion Week to find out how brands have left their mark on social media - engaging their communities from all corners of the globe.

News
Fashion Week 2016 on Social Media in Review image

Fashion Week 2016 on Social Media in Review

Socialbakers was tracking all the social media activity during this season’s fashion week to uncover which cities and designers led the way - and we’re ready to crown a new fashion capital for social media! We also took a closer look at the top brands to find out how they used event buzz to promote their Fall collections and take their communities behind the scenes.

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